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Cofinec: A Private Equity Acquisition in Central Europe (Portuguese Version, Brazil)
Liechtenstein, Heinrich; Martínez Abascal, Eduardo; Lukasz U.Caso F-792-PBFinanzasThe case describes the decision by the CEO of a Central European Private Equity Fund on what share price to offer to take over a private listed company on the Hungarian stockmarket. The case presents the acquisition of a company as a particular type of an investment project. In order to reach the decision, it is important to analyze criteria unique to a private equity fund transaction in addition to the derivation of the company's value based o...Desde 8,20 €
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Cofinec: A Private Equity Acquisition in Central Europe (Portuguese Version, Portugal)
Liechtenstein, Heinrich; Martínez Abascal, Eduardo; Lukasz U.Caso F-792-PPFinanzasThe case describes the decision by the CEO of a Central European Private Equity Fund on what share price to offer to take over a private listed company on the Hungarian stockmarket. The case presents the acquisition of a company as a particular type of an investment project. In order to reach the decision, it is important to analyze criteria unique to a private equity fund transaction in addition to the derivation of the company's value based o...Desde 8,20 €
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Cuál es el valor de los clientes que no pagan
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811GMarketingclientes libres que están subvencionados por el pago de los clientes son esenciales para una amplia gama de empresas, como las compañías de medios de comunicación, servicios de empleo, e incluso los proveedores de TI. Pero debido a que generan ingresos sólo de manera indirecta, averiguar el verdadero valor de los clientes - y la cantidad de atención que dedicar a ellos - siempre ha sido un reto. los modelos tradicionales de valoración cliente no ...Desde 8,20 €
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What Is a Free Customer Worth
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811G-EMarketingFree customers who are subsidized by paying customers are essential to a vast array of businesses, such as media companies, employment services, and even IT providers. But because they generate revenue only indirectly, figuring out the true value of those customers - and how much attention to devote to them - has always been a challenge. Traditional customer-valuation models don't help; they focus exclusively on paying customers and largely ignor...Desde 8,20 €
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Cofinec: una adquisición de "Private Equity" en Europa central
Liechtenstein, Heinrich; Martínez Abascal, Eduardo; Lukasz U.Caso F-792FinanzasEl caso explica la decisión del director de una central europea de fondos de "Private Equity" sobre qué precio por acción ofertar para absorber a una compañía que cotiza en la bolsa del mercado húngaro. El caso presenta la adquisición de una compañía como un tipo específico de proyecto de inversión. Para poder tomar una decisión, es importante analizar los criterios únicos para una transacción de fondos de Private Equity, además de la derivación...Desde 8,20 €
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If Brands Are Built over Years, Why Are They Managed over Quarters? (Spanish version)
Lodish, Leonard M.; Mela, Carl F.Artículo HBS-R0707HMarketingthe increased availability of weekly, or even hourly, scanner data, which show a clear link between discounts and immediate boosts in sales; the relative difficulty of measuring the effects of advertising, new product development, and distribution--all of which can contribute to a brand's long-term health; the short tenure of most brand managers; and the near-term orientation of Wall Street analysts. Although discounts do increase sales in the s...Desde 8,20 €
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If Brands Are Built over Years, Why Are They Managed over Quarters
Lodish, Leonard M.; Mela, Carl F.Artículo HBS-R0707H-EMarketingThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Brands are on the wane. Many consumer goods companies blame the big-box discount retailers, but the Wharton School's Leonard Lodish and the Fuqua School's Carl Mela have a different explanation. Their research suggests that companies have damaged their brands by in...Desde 8,20 €
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Cofinec: A Private Equity Acquisition in Central Europe
Liechtenstein, Heinrich; Martínez Abascal, Eduardo; Lukasz U.Caso F-792-EFinanzasThe case describes the decision by the CEO of a Central European Private Equity Fund on what share price to offer to take over a private listed company on the Hungarian stockmarket. The case presents the acquisition of a company as a particular type of an investment project. In order to reach the decision, it is important to analyze criteria unique to a private equity fund transaction in addition to the derivation of the company's value based o...Desde 8,20 €