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Chocolates Da Silva: el plan de beneficios
García Viñambres, Ana; Rahnema Alavi, AhmadCaso F-860Análisis de decisiones, Finanzas, Innovación y cambioEste caso ofrece la oportunidad de crear un plan de beneficios. Basándose en la cuenta de pérdidas y ganancias, la demanda y el balance previstos y la estimación de gastos, los estudiantes deberán valorar un plan de beneficios para una pyme dedicada a la industria chocolatera en Portugal. Deberán calcular el flujo de caja, la rentabilidad y el rendimiento del capital, además de utilizar este análisis para evaluar una nueva y atractiva oferta para...Desde 8,20 €
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Chocolates Da Silva: The Profit Plan
García Viñambres, Ana; Rahnema Alavi, AhmadCaso F-860-EAnálisis de decisiones, Finanzas, Innovación y cambioThis case provide the opportunity for building a profit plan. Based on the information from the income statement, balance sheet, and projected demand and cost schedules, students are required to estimate the three wheels of a profit plan for a medium size closely-held chocolate manufacturer in Portugal. Students must estimate cash flow, profit, and ROE and use this analysis to evaluate the attractiveness of a new offer for entering into the USA ...Desde 8,20 €
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Cuál es el valor de los clientes que no pagan
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811GMarketingclientes libres que están subvencionados por el pago de los clientes son esenciales para una amplia gama de empresas, como las compañías de medios de comunicación, servicios de empleo, e incluso los proveedores de TI. Pero debido a que generan ingresos sólo de manera indirecta, averiguar el verdadero valor de los clientes - y la cantidad de atención que dedicar a ellos - siempre ha sido un reto. los modelos tradicionales de valoración cliente no ...Desde 8,20 €
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What Is a Free Customer Worth
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811G-EMarketingFree customers who are subsidized by paying customers are essential to a vast array of businesses, such as media companies, employment services, and even IT providers. But because they generate revenue only indirectly, figuring out the true value of those customers - and how much attention to devote to them - has always been a challenge. Traditional customer-valuation models don't help; they focus exclusively on paying customers and largely ignor...Desde 8,20 €
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If Brands Are Built over Years, Why Are They Managed over Quarters? (Spanish version)
Lodish, Leonard M.; Mela, Carl F.Artículo HBS-R0707HMarketingthe increased availability of weekly, or even hourly, scanner data, which show a clear link between discounts and immediate boosts in sales; the relative difficulty of measuring the effects of advertising, new product development, and distribution--all of which can contribute to a brand's long-term health; the short tenure of most brand managers; and the near-term orientation of Wall Street analysts. Although discounts do increase sales in the s...Desde 8,20 €
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If Brands Are Built over Years, Why Are They Managed over Quarters
Lodish, Leonard M.; Mela, Carl F.Artículo HBS-R0707H-EMarketingThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Brands are on the wane. Many consumer goods companies blame the big-box discount retailers, but the Wharton School's Leonard Lodish and the Fuqua School's Carl Mela have a different explanation. Their research suggests that companies have damaged their brands by in...Desde 8,20 €