Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Bankia:el fin del modelo español de cajas de ahorros
Soley, Jorge; Sánchez de León, CarlosCaso F-884Dirección estratégica, Finanzas, Gobierno corporativoEl caso analiza el proceso que ha vivido Bankia desde 2010 hasta 2013: desde la constitución de un sistema institucional de protección (SIP) hasta su conversión en una entidad nacionalizada propiedad del Fondo de Reestructuración Ordenada Bancaria (FROB). Se analizan los hechos cronológicamente, ya que en un periodo tan corto de tiempo se ha producido una gran cantidad de eventos financieros que han incidido en su naturaleza y en la estrategia fu...Desde 8,20 €
-
El escándalo del LIBOR: Caso Barclays
Soley, Jorge; Sánchez de León, Carlos; Rahnema Alavi, AhmadCaso F-883Dirección estratégica, Finanzas, Gobierno corporativoEste caso explica con detalle el proceso de fijación de los tipos de interés con base en el líbor y el euríbor. Se hace hincapié en las manipulaciones llevadas a cabo por algunas entidades bancarias, con el apoyo de un documento emitido al respeto por la Autoridad de Servicios Finacieros británica. Se pretende familiarizar al alumno con los procedimientos de fijación y dar a conocer cómo evitar estos malos usos.Desde 8,20 €
-
The LIBOR Scandal: The Barclays Case
Soley, Jorge; Sánchez de León, Carlos; Rahnema Alavi, AhmadCaso F-883-EDirección estratégica, Finanzas, Gobierno corporativoThe case provides a detailed explanation of how interest rates are fixed based on Libor and Euribor rates. It highlights the manipulations that were carried out by certain banking institutions, citing a document that was released by the U.K. Financial Services Authority (FSA) on the matter. It is intended to familiarize students with the process of rate fixing and to make them aware of how to avoid abuses.Desde 8,20 €
-
Bankia: The End of the Spanish Savings Bank Model
Soley, Jorge; Sánchez de León, CarlosCaso F-884-EDirección estratégica, Finanzas, Gobierno corporativoThe case discusses Bankia's trajectory from 2010 to 2013 , from the establishment of an institutional protection scheme (SIP in Spanish) to its conversion to a nationalized entity owned by FROB (fund for ordered bank restructuring). Facts are explored chronologically given that numerous financial events have affected the nature and future strategy of the organization in this short period of time. Students are presented with various strategic op...Desde 8,20 €
-
Cuál es el valor de los clientes que no pagan
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811GMarketingclientes libres que están subvencionados por el pago de los clientes son esenciales para una amplia gama de empresas, como las compañías de medios de comunicación, servicios de empleo, e incluso los proveedores de TI. Pero debido a que generan ingresos sólo de manera indirecta, averiguar el verdadero valor de los clientes - y la cantidad de atención que dedicar a ellos - siempre ha sido un reto. los modelos tradicionales de valoración cliente no ...Desde 8,20 €
-
What Is a Free Customer Worth
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811G-EMarketingFree customers who are subsidized by paying customers are essential to a vast array of businesses, such as media companies, employment services, and even IT providers. But because they generate revenue only indirectly, figuring out the true value of those customers - and how much attention to devote to them - has always been a challenge. Traditional customer-valuation models don't help; they focus exclusively on paying customers and largely ignor...Desde 8,20 €
-
If Brands Are Built over Years, Why Are They Managed over Quarters? (Spanish version)
Lodish, Leonard M.; Mela, Carl F.Artículo HBS-R0707HMarketingthe increased availability of weekly, or even hourly, scanner data, which show a clear link between discounts and immediate boosts in sales; the relative difficulty of measuring the effects of advertising, new product development, and distribution--all of which can contribute to a brand's long-term health; the short tenure of most brand managers; and the near-term orientation of Wall Street analysts. Although discounts do increase sales in the s...Desde 8,20 €
-
If Brands Are Built over Years, Why Are They Managed over Quarters
Lodish, Leonard M.; Mela, Carl F.Artículo HBS-R0707H-EMarketingThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Brands are on the wane. Many consumer goods companies blame the big-box discount retailers, but the Wharton School's Leonard Lodish and the Fuqua School's Carl Mela have a different explanation. Their research suggests that companies have damaged their brands by in...Desde 8,20 €
-
Multilateral Financing
Soley, Jorge; Sánchez de León, CarlosNota técnica FN-621-EEconomía, Ética empresarial y Responsabilidad Social Corporativa, FinanzasMultinational financing can be defined as financing from regional development banks whose goal is to achieve economic, social, and institutional improvements in emerging countries. This note focuses on the activities of the Inter-American Development Bank, the African Development Bank, the Asian Development Bank, and the International Finance Corporation. It stresses that SMEs can also receive this kind of loan - contrary to the widespread belief...Desde 8,20 €
-
Multilateral Financing (French Version)
Soley, Jorge; Sánchez de León, CarlosNota técnica FN-621-FREconomía, Ética empresarial y Responsabilidad Social Corporativa, FinanzasMultinational financing can be defined as financing from regional development banks whose goal is to achieve economic, social, and institutional improvements in emerging countries. This note focuses on the activities of the Inter-American Development Bank, the African Development Bank, the Asian Development Bank, and the International Finance Corporation. It stresses that SMEs can also receive this kind of loan - contrary to the widespread belief...Desde 8,20 €