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It Will Need to Be the Most Amazing Thing Humankind Has Ever Done
Gates, Bill; Ignatius, AdiArtículo HBS-R2102K-ELiderazgo y Dirección de personasrising temperatures, the disappearance of ecosystems, disastrous crop failures, economic pain, and massive loss of life.Desde 8,20 €
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Whirlpool Europe (Spanish version)
Ruback, Richard S.; Balachandran, Sudhakar; Sesia, AldoCaso HBS-204S13FinanzasThis case presents a capital budgeting problem. Whirlpool Europe is evaluating an investment in an enterprise resource planning (ERP) system that would reorganize the information flow throughout the company. Students derive the cash flows from working capital, sales, and other improvements along with the cost of the investment.Desde 8,20 €
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Wendell Weeks at Corning Inc. (B): Valor Glass and the COVID-19 Pandemic
Raffaelli, Ryan L.; Sesia, AldoCaso HBS-421078-ELiderazgo y Dirección de personasThe (B) case offers a detailed account of Wendell Weeks's innovation strategy at Corning, and how his approach played a critical role in the COVID-19 pandemic. It illustrates the company's philosophy of making long-term investments in promising new technologies and products well before others believed their time was ripe.Desde 5,74 €
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How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo's CEO
Nooyi, Indra; Ignatius, AdiArtículo HBS-R1509F-EDirección estratégicaPepsiCo's CEO Indra Nooyi believes that each PepsiCo product must engage customers so directly and personally that they fall in love with it. So in 2012 she hired renowned designer Mauro Porcini as PepsiCo's first chief design officer. What Nooyi calls "design thinking" now informs nearly everything the company does, from product creation, to the look on the shelf, to how consumers interact with a product after they buy it. HBR Editor in Chief Ad...Desde 8,20 €
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Genzyme Center (B)
Toffel, Michael W.; Sesia, AldoCaso HBS-610009-EServicios y operacionesGenzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green building rating scheme, the CEO charged the building team with exploring opportunities that would enable the building to earn the highest rating, LEED Platinum. Five additional green bui...Desde 5,74 €
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"I'm Not Talking About This to Win a Popularity Contest": An Interview with BlackRock CEO Larry Fink
Fink, Larry; Ignatius, AdiArtículo HBS-R1511H-EOne of the most powerful players in global finance, Larry Fink also stands out for his desire to change the very system that made him who he is. He has frequently spoken out about the perils of short-term thinking, especially on Wall Street, and in April 2015 he sent a letter to the world's leading CEOs urging them to ignore their activist shareholders and focus instead on the long-term health of their companies. In this interview with HBR's edit...Desde 8,20 €
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Shaking Things Up at Coca-Cola
Kent, Muhtar; Ignatius, AdiArtículo HBS-R1110F-EWhen Muhtar Kent took the helm at Coke, in 2008, he had two top priorities: to establish a long-term vision and to restore growth in North America. The vision called for doubling Coke's business in 10 years-something "not for the fainthearted," Kent says, "but clearly doable." In this edited interview he talks about the role of social media (Coke has 33 million Facebook fans), which today get 20% of the company's total media spend; the importance...Desde 8,20 €
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"Above All, Acknowledge the Pain"
Sandberg, Sheryl K.; Grant, Adam; Ignatius, AdiArtículo HBS-R1703L-ESheryl Sandberg's life seemed ideal--she had a great job, a best-selling book, a loving family. But in the spring of 2015, her husband was felled by a cardiac condition while the couple was vacationing in Mexico. Struggling to regain her footing after his death, she reached out to her friend Adam Grant, a Wharton professor and author, to explore what research tells us about resilience. That led to their collaboration on the newly published book "...Desde 8,20 €
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The HBR Interview: eBay CEO John Donahoe
Donahoe, John; Ignatius, AdiArtículo HBS-R1103G-EJohn Donahoe took over for Meg Whitman, eBay's celebrated longtime CEO, just under three years ago. The core business was slipping, and eBay's acquisition of Skype had gone wrong. The challenge facing him was how to keep the company strong despite enormous changes in consumer behavior. He talks about capitalizing on mobile technology-eBay's iPhone application, "by far the largest m-commerce application in the world," went from $600 million in vol...Desde 8,20 €
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"Businesses Exist to Deliver Value to Society."
Frazier, Kenneth; Ignatius, AdiArtículo HBS-R1802E-ELiderazgo y Dirección de personasOne of only a handful of African-American CEOs in the Fortune 500, Frazier gained widespread attention when he withdrew from President Trump's business advisory council after the events of August 2017 in Charlottesville, Virginia. He says, "I didn't see this as a political issue. It's an issue that goes to our fundamental values as a country." Frazier grew up in the inner city, in a household that valued education highly. He was fortunate, he say...Desde 8,20 €