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"We Need People to Lean into the Future"
McMillon, Doug; Ignatius, AdiArtículo HBS-R1702F-EFor years, Walmart's unrivaled customer research capabilities helped it dominate retailing. Then along came the internet, and Walmart suddenly found itself playing catchup to e-commerce pioneers like Amazon. In 2014 the board appointed Doug McMillon as CEO and gave him an imperative: Bring Walmart into the future--without sacrificing its longtime strengths. McMillon, who began his career unloading trucks at a neighborhood Walmart, respects tradit...Desde 8,20 €
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"They Burned the House Down"
Lynton, Michael; Ignatius, AdiArtículo HBS-R1507J-EIn 2014 Sony Pictures Entertainment was subjected to the most devastating hack in corporate history. Highly sensitive data--salary details, private e-mails (some of them harshly critical of top Hollywood talent), unreleased movies--was leaked for all the world to see. For good measure, the hackers wiped out everything on Sony Pictures' servers. Then they threatened retaliation against any theaters that proceeded with the release of "The Interview...Desde 8,20 €
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The HBR Interview: eBay CEO John Donahoe
Donahoe, John; Ignatius, AdiArtículo HBS-R1103G-EJohn Donahoe took over for Meg Whitman, eBay's celebrated longtime CEO, just under three years ago. The core business was slipping, and eBay's acquisition of Skype had gone wrong. The challenge facing him was how to keep the company strong despite enormous changes in consumer behavior. He talks about capitalizing on mobile technology-eBay's iPhone application, "by far the largest m-commerce application in the world," went from $600 million in vol...Desde 8,20 €
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Cómo eBay desarrolló una cultura de la experimentación
Donahoe, John; Ignatius, AdiArtículo HBS-R1103GConocimiento y comunicaciónJohn Donahoe se hizo cargo de Meg Whitman, CEO de eBay desde hace mucho tiempo célebre, hace poco menos de tres años. La actividad principal se deslizaba, y la adquisición de Skype de eBay tenía mal se ha ido. El reto frente a él era cómo mantener la empresa fuerte a pesar de enormes cambios en el comportamiento del consumidor. Habla de la capitalización de la tecnología de eBay aplicación móvil de iPhone "con mucho, el más grande de aplicaciones...Desde 8,20 €
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Tecnología, tradición y el ratón Mickey
Iger, Robert A.; Ignatius, AdiArtículo HBS-R1107JConocimiento y comunicaciónBob Iger, CEO de Disney se convirtió en 2005, después de una áspera cinco años para la compañía que incluía un intento de toma de control hostil, una revuelta de accionistas, y una batalla con dos prominentes miembros de la junta. En su agenda estaba terminando la guerra interna y recuperar el entusiasmo y la admiración de los empleados. También necesitaba para ayudar a la tecnología see empresa como una oportunidad más que una amenaza y para log...Desde 8,20 €
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Life's Work: John Cleese
Cleese, John; Ignatius, AdiArtículo HBS-R1403M-EThe comic icon shares his thoughts on creativity, corporate humor, and how the team behind Monty Python made decisions.Desde 8,20 €
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Captain Planet
Polman, Paul; Ignatius, AdiArtículo HBS-R1206H-EDirección estratégicaWhen Polman became CEO of the Anglo-Dutch multinational Unilever, in January 2009, it was his first time in the role of chief executive. That doesn't appear to have inhibited him: Since then he has transformed Unilever into one of the world's most innovative corporations. In addition to abolishing earnings guidance and quarterly reporting (on day one as CEO), he launched a plan to double corporate revenue by 2020 while simultaneously reducing the...Desde 8,20 €
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"Now is Our Time"
Sandberg, Sheryl K.; Ignatius, AdiArtículo HBS-R1304F-EAt 43, Sheryl Sandberg can look back on an already illustrious career that began with her graduation summa cum laude from Harvard and moved through the World Bank, Harvard Business School, McKinsey, the U.S. Treasury Department, and Google before landing her at Facebook, where she manages the social media giant's complex business operations. Nevertheless, she has faced her own internal barriers to success, which is part of the reason for her para...Desde 8,20 €
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"Don't Try to Protect the Past"
Rometty, Ginni; Ignatius, AdiArtículo HBS-R1704K-EGinni Rometty has spent 36 years at IBM, where she now serves as president, CEO, and chairman of the board. She is on a protracted mission to reinvent the company as a cloud-based "solutions" business. That transformation involves moving into areas that have higher value and shedding ones that don't. IBM's new businesses around cloud, data, and security account for almost $34 billion in revenue. They're growing by more than 13% a year and constit...Desde 8,20 €
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"I Try to Spark New Ideas"
Lagarde, Christine; Ignatius, AdiArtículo HBS-R1311J-EAt 57, Christine Lagarde has held top jobs in government, in the private sector, and now at a big global institution, the International Monetary Fund, where she became managing director in 2011. It was a doubly challenging time to take the helm: Lagarde's predecessor, Dominique Strauss-Kahn, was embroiled in scandal, and the global economy remained in dire straits. In this interview with HBR's editor in chief, Lagarde talks about what it takes to...Desde 8,20 €