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J.C. Penney (A) (Spanish version)
Mason, Scott P.; Allen, William B.Caso HBS-218S16FinanzasUn tesorero asistente de J.C.Penney está buscando varias alternativas para financiar el programa de expansión y modernización de tiendas de $ 2.5 mil millones de la compañía. El caso proporciona una lista de diferentes formas / problemas del mercado de capitales para obtener este financiamiento. Diseñado para ser utilizado como una introducción a los mercados de capitales.Desde 8,20 €
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«Swaps» de divisas
Mason, Scott P.; Allen, William B.Caso HBS-204S16FinanzasSe describe el uso de permutas de divisas extranjeras y desarrollo tanto de la tasa de interés y el mercado de divisas permutas. Énfasis en el cálculo de todos los costos en que utilizan los swaps de moneda extranjera y conversión de los puntos básicos en una moneda a puntos de base en una moneda diferente.Desde 8,20 €
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Playing to Win: 4. How to Win
Lafley, A.G.; Martin, RogerCapítulo de Libro HBS-7112BC-EDirección estratégicaP&G's Single Most Important Strategic Lesson."Desde 8,20 €
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Playing to Win: 3. Where to Play
Lafley, A.G.; Martin, RogerCapítulo de Libro HBS-7110BC-EDirección estratégicaPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Desde 8,20 €
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Playing to Win: 2. What Is Winning
Lafley, A.G.; Martin, RogerCapítulo de Libro HBS-7109BC-EDirección estratégicaPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Desde 8,20 €
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Playing to Win: Introduction, How Strategy Really Works
Lafley, A.G.; Martin, RogerCapítulo de Libro HBS-7124BC-EDirección estratégicaPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Desde 8,20 €
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Playing to Win: 6. Manage What Matters
Lafley, A.G.; Martin, RogerCapítulo de Libro HBS-7116BC-EDirección estratégicaPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Desde 8,20 €
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Playing to Win: 7. Think Through Strategy
Lafley, A.G.; Martin, RogerCapítulo de Libro HBS-7118BC-EDirección estratégicaPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Desde 8,20 €
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The Age of Customer Capitalism
Martin, RogerArtículo HBS-R1001B-EModern capitalism can be broken down into two major eras. The first, managerial capitalism, began in 1932 and was defined by the then radical notion that firms ought to have professional management. The second, shareholder value capitalism, began in 1976. Its governing premise is that the purpose of every corporation should be to maximize shareholders' wealth. If firms pursue this goal, the thinking goes, both shareholders and society will benefi...Desde 8,20 €
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The Age of Customer Capitalism (Spanish version)
Martin, RogerArtículo HBS-R1001BDirección estratégicacustomer-driven capitalism. Companies that make customers their top priority, as P&G and J&J do, generate returns that are just as high as, if not higher than, those of shareholder-focused companies, and can sustain them for longer. If companies put the customer first, they will make better decisions, because they can focus on improving operations and products and services, rather than on spinning lines to shareholders.Desde 8,20 €