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The Evolution of Selling
Cross, TomNota técnica DARDEN-M-0811-EMarketingAppropriate for marketing classes. This note follows the evolution of selling starting with the skills set forth by Dale Carnigie in the 1950s through the 1970s followed by consultive selling in the 1980s and 1990s and the value-added selling of the 21st century.Desde 8,20 €
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Competitive-Cost Analysis: Experience Curves
Laseter, Timothy M.; Schwartz, GregNota técnica DARDEN-OM-1799-EServicios y operacionesThis final note in the five-part series on competitive-cost analysis introduces the concept of the experience curve, which can be analyzed with a log-log relationship between unit cost and cumulative volume.Desde 8,20 €
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Competitive-Cost Analysis: Learning Curves
Laseter, Timothy M.; Schwartz, GregNota técnica DARDEN-OM-1745-EServicios y operacionesThis fourth note in the five-part series on competitive-cost analysis introduces the concept of the learning curve, which can be analyzed with a log-log relationship between unit cost and cumulative volume.Desde 8,20 €