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The Evolution of Selling
Cross, TomNota técnica DARDEN-M-0811-EMarketingAppropriate for marketing classes. This note follows the evolution of selling starting with the skills set forth by Dale Carnigie in the 1950s through the 1970s followed by consultive selling in the 1980s and 1990s and the value-added selling of the 21st century.Desde 8,20 €
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Blue River Technology (A) and (B) - Teaching note
Leslie M; Siegelman R; Kiessig ANota del Instructor SGSB-E480BTN-EIniciativa emprendedoraTeaching note for cases E480Desde 0,00 €
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Blue River Technology (B)
Leslie M; Siegelman R; Kiessig ACaso SGSB-E480B-EIniciativa emprendedoraBlue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial...Desde 5,74 €
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Blue River Technology (A)
Leslie M; Siegelman R; Kiessig ACaso SGSB-E480A-EIniciativa emprendedoraBlue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial...Desde 8,20 €