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The Evolution of Selling
Cross, TomNota técnica DARDEN-M-0811-EMarketingAppropriate for marketing classes. This note follows the evolution of selling starting with the skills set forth by Dale Carnigie in the 1950s through the 1970s followed by consultive selling in the 1980s and 1990s and the value-added selling of the 21st century.Desde 8,20 €
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Royal DSM N.V.: Information Technology Enabling Business Transformation, Teaching Note
Applegate, Lynda M.; Soule, DeborahNota del Instructor HBS-809078-ETeaching Note for [807167].Desde 0,00 €
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Canyon Ranch: Becoming an IT-enabled Business, Teaching Note
Applegate, Lynda M.; Soule, DeborahNota del Instructor HBS-809094-EDirección estratégicaTeaching Note for [805027].Desde 0,00 €
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Foxwoods: Turning Data into Insights in the Hospitality Industry
Applegate, Lynda M.; Soule, DeborahCaso HBS-810083-EIniciativa emprendedoraThis case describes how an IT director identified an opportunity and implemented an innovative business solution designed to enable line managers and executives to convert data to information to insights. The case also details how the company partnered with an emerging technology start-up, Netezza.Desde 8,20 €