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The Evolution of Selling
Cross, TomNota técnica DARDEN-M-0811-EMarketingAppropriate for marketing classes. This note follows the evolution of selling starting with the skills set forth by Dale Carnigie in the 1950s through the 1970s followed by consultive selling in the 1980s and 1990s and the value-added selling of the 21st century.Desde 8,20 €
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GoFundMe: The Giving Layer of the Internet, Teaching Note
Kominers, Scott Duke; Ciechanover, Allison M.Nota del Instructor HBS-819090-EIniciativa emprendedoraTeaching note for case 818108.Desde 0,00 €
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GoFundMe: The Giving Layer of the Internet
Kominers, Scott Duke; Ciechanover, Allison M.Caso HBS-818108-EIniciativa emprendedoraBy 2017, GoFundMe is the world's largest social fundraising platform. Gross donation volume is growing rapidly yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives.Desde 8,20 €
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Poppy (B)
Eisenmann, Thomas R.; Kominers, Scott Duke; Huizinga, Jeff; Ciechanover, Allison M.Caso HBS-820715-EIniciativa emprendedoraAvni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refineDesde 5,74 €