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General Motors Corporation
Miller, Paddy; Samaniego, F.Caso FH-249-ELiderazgo y Dirección de personasGeneral Motors Corportion (GM) elected Roger Smith as its Chairman in 1981. Over a period of four years Smith took decisions which were aimed at radically restructuring and redirecting the world's largest motor car manufacturer. This case outlines some of these decisions, in particular, the restructuring of the corporation and the process of delegating decision-making to lower levels in the organization.Desde 8,20 €
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Driverless Trucks at Ford: Cruising into a Compromised Brand Identity?
Venkatesan, Rajkumar; Craddock, JennyCaso DARDEN-M-0967-EMarketingFord’s F-Series of trucks were first introduced in 1948, and ever since they have represented American identity for their consumers. Both earned media, in movies like Urban Cowboy, and Ford’s paid media positioned Ford as part of the pioneering culture. Ford also constantly introduced innovations to the F-Series to make the trucks more suitable to the changing needs of its consumers. In 2018, Ford’s management decided to retreat from the low-mar...Desde 8,20 €
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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaNota del Instructor DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Desde 0,00 €
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Picante Mexican Grill: A New Delhi Experience
Raz, Gal; Weiss, Elliott N.; Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, GerryCaso DARDEN-OM-1520-EServicios y operacionesModeled loosely after the American restaurant chain Chipotle, Picante Mexican Grill seeks to offer fresh and healthy vegetarian fast-food options. The owners of this start-up chain in Gurgaon, India, struggle to manage their quickly growing operation. As they consider expanding into new locations, diverse issues—including determining store hours, location, managing centralized production, and meeting staffing needs—challenge the entrepreneurial t...Desde 8,20 €
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VinConnect, Inc.: Digital Marketing Strategy
Venkatesan, RajkumarCaso DARDEN-M-0864-EMarketingThis case is used in the course elective "Big Data in Marketing." The VinConnect company helped European wineries sell their products directly by using it to facilitate the direct-to-consumer (DTC) sales model to American consumers via offers delivered in e-mail. Unfortunately, the number of purchases has not been as high as VinConnect's president had projected and the open rate for e-mails was high, so potential customers who received the offers...Desde 8,20 €
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
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Diana and Jack Civello: Managing Dual Careers (A, B and C) - Teaching Note
Mitchell, Jordan; Miller, PaddyNota del Instructor DPOT-10-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of cases DPO-45-E, DPO-46-E and DPO-47-E, Diana and Jack Civello: Managing Dual Careers (A), (B) and (C).Desde 0,00 €
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John Roux at Con Roux Construction - Teaching Note
Miller, PaddyNota del Instructor FHT-40-ELiderazgo y Dirección de personas(see case FH-697-E)Desde 0,00 €
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Con Roux Limited - Company Culture - Teaching Note
Miller, Paddy; Dovey K.Nota del Instructor FHT-31-ELiderazgo y Dirección de personas(See case FH-615-E)Desde 0,00 €
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SSS software in-basket exercise - Response documents
Miller, PaddyEjercicio FHE-14-ELiderazgo y Dirección de personasThese forms support the SSS Software In-Basket Exercise. They provide students with a blank detailed diary, day planner, e-mail forms and letters.Desde 8,20 €