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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCaso SGSB-SM308-EDirección estratégicaAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Desde 8,20 €
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SuDa Electric Vehicle Company: Private Equity Investment in China
Chaplinsky, Susan; Hoang, LinhCaso DARDEN-F-1766-EFinanzasIn March 2013, the Shipston Group, the family office of billionaire industrialist Michael D. Dingman, was considering a private equity investment in the SuDa Electric Vehicle Company (SuDa), a rapidly growing maker of electric bicycles (e-bikes) in the People's Republic of China (PRC). This field-based case explores the differences between investments that are funded through a family office compared to a more traditional committed fund. Shipston ...Desde 8,20 €
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCaso SGSB-SM308 Spanish VersionDirección estratégicaAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Desde 8,20 €
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Majid Al Futtain in 2019: Driving Digital Transformation in a Physical World
Siegel, Robert; Hubbard, NickCaso SGSB-SM326-EDirección estratégicaMajid Al Futtaim, a retail and entertainment conglomerate based in the United Arab Emirates, undergoes a digital transformation under CEO Alain Bejjani in response to disruption in its four core industries: retail, hospitality, food/beverage and grocery, and entertainment. As a regional leader in these brick-and-mortar industries, Majid Al Futtaim must learn to compete with a variety of digitally native e-commerce, homesharing, food delivery, and...Desde 8,20 €
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Investure, LLC: Investing in Alternative Assets
Chaplinsky, SusanCaso DARDEN-F-1971-EFinanzasIn July 2019, Bruce Miller, CEO of Investure, LLC (Investure), an outsourced chief investment office (OCIO), is preparing a proposal for Franklin and Marshall (F&M), a small liberal arts college located in Lancaster, Pennsylvania, with an endowment of $350 million. F&M recently began a search to find a new endowment manager in hopes of improving its investment returns and access to alternative assets (AA), such as private equity (PE) and hedge fu...Desde 8,20 €
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Klöckner: Operations During Transformation
Siegel, Robert; Scott, MitchelCaso SGSB-E-721-EIniciativa emprendedoraThe Eyewitness Surveillance II case tells the story of Rush Arnold and RT McCloy, friends who met while studying at Wharton, who raise a search fund under the name Channelstone Partners. In the fall of 2010, after having spent two-thirds of their search fund capital and reviewed over 200 companies, they came across Eyewitness Surveillance, a company specializing in the use of video technology to protect the assets of car dealerships. Eyewitnes...Desde 8,20 €
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Tender
Siegel, Robert; Mansfield, ImogenCaso SGSB-E752-EIniciativa emprendedoraThe Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company’s founder, through pivoting the company’s product, and working with several different investors including high-net-worth individuals and private equity.Desde 8,20 €
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Aeris Communications
Siegel, Robert; Strabo, JackCaso SGSB-E751-EIniciativa emprendedoraThis case details the challenges faced by Marc Jones as the CEO of Aeris Communications (Aeris), a privately owned software company that provided Internet of Things (IoT) networks and services to automotive, fleet, and health care customers. In the case, Jones leads Aeris through a major industry transformation and considers how best to drive continued innovation and growth while navigating increasingly complicated “coopetition” with customers a...Desde 8,20 €
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23andMe: A Virtuous Loop
Siegel, Robert; Conn, JeffreyCaso SGSB-E688-EIniciativa emprendedoraThis case describes 23andMe CEO and cofounder Anne Wojcicki’s founding story and her recent attempts to scale the company’s direct-to-consumer genetic testing franchise while simultaneously expanding its pharmaceutical development aspirations.Desde 8,20 €
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LiveRamp in 2020
Siegel, Robert; Strabo, JackCaso SGSB-E741-EIniciativa emprendedoraThe LiveRamp in 2020 case follows the story of Anneka Gupta as she rises from one of LiveRamp’s first product managers to president and head of products and platforms, responsible for overseeing the company’s product, engineering, marketing, and general and administrative functions.Desde 8,20 €