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Renewing the Nissan Brand - Teaching Note
Rubin, James R.Nota del Instructor DARDEN-BC-0194TN-EConocimiento y comunicaciónTeaching note for product BC-0194Desde 0,00 €
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Corporate Identity and Culture
Rubin, James R.Nota técnica DARDEN-BC-0251-EConocimiento y comunicaciónThis note discusses the shifts in the conception of brand and identity as it relates to corporations.Desde 8,20 €
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Pattern Recognition and Interpretation
Rubin, James R.Nota técnica DARDEN-BC-0252-EConocimiento y comunicaciónThis note explores the ways in which pattern recognition is central to strategic, managerial, and branding activities.Desde 8,20 €
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Small Medium at Large: Technology, Time, and Memory in Corporate Communications
Rubin, James R.Nota técnica DARDEN-BC-0248-EConocimiento y comunicaciónThis note considers the role technological growth continues to play in the evolution of corporate communications.Desde 8,20 €
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Corporate Branding
Rubin, James R.Nota técnica DARDEN-BC-0203-EConocimiento y comunicaciónThis technical note provides an introduction to corporate branding, including a brief history, a discussion of differences between corporate and product branding, and some strategic implications for how corporate branding is used.Desde 8,20 €
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Two Metanarratives of Contemporary Business
Rubin, James R.Nota técnica DARDEN-BC-0250-EConocimiento y comunicaciónThis note discusses two alternate narratives, or conceptions, of the role corporations can or should play in society, with attention paid to the influence of an emergent expectation of transparency brought about by the advent of social media.Desde 8,20 €
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Contemporary Corporate Communications: Stakeholder Engagement and the Business Model
Rubin, James R.Nota técnica DARDEN-BC-0245-EConocimiento y comunicaciónThis note explores the ongoing evolution of the corporate communications function from the management of public image and public relations to the integrated cultivation of internal values and external stakeholder relationships.Desde 8,20 €
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MBA Writing Diagnostic
Rubin, James R.Nota técnica DARDEN-BC-0216-EConocimiento y comunicaciónThis note delineates proper writing mechanics - issues of style and organization - in a business-school context. Rather than touch up on the many forms of business writing, it focuses instead on how to write cogently, succinctly, and correctly in a business, and business school, setting.Desde 8,20 €
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Changing Contexts for Reputation Management
Rubin, James R.Nota técnica DARDEN-BC-0249-EConocimiento y comunicaciónThis note surveys some of the shifting considerations in play as chief communications officers (CCOs) have come to see reputation as a useful umbrella concept for managing the many activities that form perceptions of their large organizations. Primary among these is the alignment of internal and external communications to achieve a coherent and consistent message.Desde 8,20 €
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Corporate Crisis and the Long View
Rubin, James R.Nota técnica DARDEN-BC-0246-EConocimiento y comunicaciónThe public primarily encounters the corporate communications function during a crisis. General rules are a good starting place for dealing with a crisis and handy to know, but a historical perspective is a critical supplement. Understanding the kind of crisis your organization faces (or is attempting to avoid) and managing that crisis successfully to the extent possible involves precedents encompassing connections among corporate identity and cul...Desde 8,20 €