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The Wonderful World of Human Resources at Disney
Isabella, Lynn A.; Yemen, GerryCaso DARDEN-OB-1051-ELiderazgo y Dirección de personasWhat kind of culture does Walt Disney Company (WDC) want to create? This case uses the experiences of a young visitor to one of WDC’s resort hotels to set the stage for an analysis of selecting, hiring, training, and retaining and how those practices are governed by the culture of a large American company. The situation provides an opportunity to explore human resource policies, organizational design as well as how all those elements reinforce th...Desde 8,20 €
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The Wonderful World of Human Resources at Disney - Teaching Note
Isabella, Lynn A.; Yemen, GerryNota del Instructor DARDEN-OB-1051TN-ELiderazgo y Dirección de personasTeaching note for product OB-1051Desde 0,00 €
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The Wonderful World of Human Resources at Disney (Spanish version)
Isabella, Lynn A.; Yemen, GerryCaso DARDEN-OB-1207Liderazgo y Dirección de personasEsta es una traducción al español del documento UVA-OB-1051 del 31 de marzo de 2014. ¿Qué tipo de cultura quiere crear Walt Disney Company (WDC)? Este caso utiliza las experiencias de un joven visitante en uno de los hoteles resort de WDC para preparar el escenario para un análisis de selección, contratación, capacitación y retención y cómo esas prácticas se rigen por la cultura de una gran empresa estadounidense. La situación brinda la oportunid...Desde 8,20 €
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Who's Your Most Valuable Salesperson
Kumar, V; Sunder, Sarang; Leone, Robert P.Artículo HBS-R1504D-EU.S. businesses spend $800 billion annually on sales force compensation and another $15 billion on sales training. Yet the backward-looking metrics they rely on (such as revenue generated) to gauge the impact of this spending provide limited insight into how a salesperson will do going forward and what types of training and incentives will be most effective. As a result, many companies misallocate sales force investments. The authors worked with ...Desde 8,20 €
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How Valuable Is Word of Mouth
Kumar, V; Petersen, Andrew; Leone, Robert P.Artículo HBS-R0710J-EMarketingThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. The customers who buy the most from you are probably not your best marketers. What's more, your best marketers may be worth far more to your company than your most enthusiastic consumers. Those are the conclusions of professors Kumar and Petersen at the University ...Desde 8,20 €
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quéé valor tiene el "boca a boca"
Kumar, V; Petersen, Andrew; Leone, Robert P.Artículo HBS-R0710JMarketingEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Los clientes que compran la mayor parte de usted probablemente no son sus mejores vendedores. Lo que es más, sus mejores vendedores pueden ser mucho más valor a su empresa a sus consumidores la mayoría de los entusiastas. Esas s...Desde 8,20 €
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Facebook, Cambridge Analytica, and the (Uncertain) Future of Online Privacy
Kim, Tami; Yemen, GerryCaso DARDEN-M-0979-EMarketingThis public-sourced case uses Facebook, the legendary social media platform, to unfold circumstances that allow an analysis of the firm’s privacy risk around its marketing tools and use of collected consumer data. Although Facebook had made progress on pDesde 8,20 €
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Transformation in Somaliland: Edna Adan Maternity Hospital - Teaching Note
Yemen, Gerry; Snell, Scott; Meara, John G.; McClain, Craig D.; Raykar, Nakul P.; Greenberg, Sarah L. M.; Henry, Jaymie AngNota del Instructor DARDEN-OB-1082TN-ELiderazgo y Dirección de personasTeaching note for product OB-1082Desde 0,00 €
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Transformation in Somaliland: Edna Adan Maternity Hospital
Yemen, Gerry; Snell, Scott; Meara, John G.; McClain, Craig D.; Raykar, Nakul P.; Greenberg, Sarah L. M.; Henry, Jaymie AngCaso DARDEN-OB-1082-ELiderazgo y Dirección de personasThere are change efforts, and there are change efforts. Edna Adan Ismail, referred to in the Western press as the Muslim Mother Teresa, created a small revolution when she founded the Edna Adan Maternity Hospital in Hargeisa, Somaliland. From securing buy-in and permissions from Siad Barre's government, acquiring land and struggling to keep it, and designing and constructing a new building, to educating a health care workforce, attracting physici...Desde 8,20 €
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mcgarrybowen
Snell, Scott A.; Yemen, Gerry; Keevil, AdrianCaso DARDEN-S-0187-EDirección estratégicaSuitable for MBA, EMBA, GEMBA, and executive education courses, this field based case offers an opportunity to examine the scalability of a successful American advertising agency globally. In eight years, mcgarrybowen had become the lead agency for several big advertisers. The agency’s calling card was its reputation for being collaborative, reflected in the way the agency’s name was written-no spaces between the names. As part of a global expans...Desde 8,20 €