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The Wonderful World of Human Resources at Disney
Isabella, Lynn A.; Yemen, GerryCaso DARDEN-OB-1051-ELiderazgo y Dirección de personasWhat kind of culture does Walt Disney Company (WDC) want to create? This case uses the experiences of a young visitor to one of WDC’s resort hotels to set the stage for an analysis of selecting, hiring, training, and retaining and how those practices are governed by the culture of a large American company. The situation provides an opportunity to explore human resource policies, organizational design as well as how all those elements reinforce th...Desde 8,20 €
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The Wonderful World of Human Resources at Disney - Teaching Note
Isabella, Lynn A.; Yemen, GerryNota del Instructor DARDEN-OB-1051TN-ELiderazgo y Dirección de personasTeaching note for product OB-1051Desde 0,00 €
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The Wonderful World of Human Resources at Disney (Spanish version)
Isabella, Lynn A.; Yemen, GerryCaso DARDEN-OB-1207Liderazgo y Dirección de personasEsta es una traducción al español del documento UVA-OB-1051 del 31 de marzo de 2014. ¿Qué tipo de cultura quiere crear Walt Disney Company (WDC)? Este caso utiliza las experiencias de un joven visitante en uno de los hoteles resort de WDC para preparar el escenario para un análisis de selección, contratación, capacitación y retención y cómo esas prácticas se rigen por la cultura de una gran empresa estadounidense. La situación brinda la oportunid...Desde 8,20 €
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Procter & Gamble: capacidades de mercadeo
Henderson, Rebecca M.; Johnson, RyanCaso HBS-314S04MarketingP & G se había convertido en conocido y reconocido como una máquina de marketing. Fue el mayor anunciante en el mundo, con el año 2010 el gasto de $ 8,68 mil millones. Desde temprana explotación de la compañía de medios de difusión (radio y televisión) para sus productos de jabón a más recientes experimentos en los medios digitales para la marca de la higiene de sus hombres de Old Spice, P & G era un vendedor experimentado una fuerte investigació...Desde 8,20 €
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Colgate-Palmolive: Staying Ahead in Oral Care
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311120-EDirección estratégicaIn 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing tDesde 8,20 €
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Procter & Gamble: Marketing Capabilities
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311117-EMarketingP&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more receDesde 8,20 €
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Facebook, Cambridge Analytica, and the (Uncertain) Future of Online Privacy
Kim, Tami; Yemen, GerryCaso DARDEN-M-0979-EMarketingThis public-sourced case uses Facebook, the legendary social media platform, to unfold circumstances that allow an analysis of the firm’s privacy risk around its marketing tools and use of collected consumer data. Although Facebook had made progress on pDesde 8,20 €
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Transformation in Somaliland: Edna Adan Maternity Hospital - Teaching Note
Yemen, Gerry; Snell, Scott; Meara, John G.; McClain, Craig D.; Raykar, Nakul P.; Greenberg, Sarah L. M.; Henry, Jaymie AngNota del Instructor DARDEN-OB-1082TN-ELiderazgo y Dirección de personasTeaching note for product OB-1082Desde 0,00 €
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Transformation in Somaliland: Edna Adan Maternity Hospital
Yemen, Gerry; Snell, Scott; Meara, John G.; McClain, Craig D.; Raykar, Nakul P.; Greenberg, Sarah L. M.; Henry, Jaymie AngCaso DARDEN-OB-1082-ELiderazgo y Dirección de personasThere are change efforts, and there are change efforts. Edna Adan Ismail, referred to in the Western press as the Muslim Mother Teresa, created a small revolution when she founded the Edna Adan Maternity Hospital in Hargeisa, Somaliland. From securing buy-in and permissions from Siad Barre's government, acquiring land and struggling to keep it, and designing and constructing a new building, to educating a health care workforce, attracting physici...Desde 8,20 €
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mcgarrybowen
Snell, Scott A.; Yemen, Gerry; Keevil, AdrianCaso DARDEN-S-0187-EDirección estratégicaSuitable for MBA, EMBA, GEMBA, and executive education courses, this field based case offers an opportunity to examine the scalability of a successful American advertising agency globally. In eight years, mcgarrybowen had become the lead agency for several big advertisers. The agency’s calling card was its reputation for being collaborative, reflected in the way the agency’s name was written-no spaces between the names. As part of a global expans...Desde 8,20 €