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HP and Autonomy: Who's Accountable? - Teaching Note
Hopkins, Justin J.; Yemen, GerryNota del Instructor DARDEN-C-2408TN-EContabilidad y controlTeaching note for product C-2408Desde 0,00 €
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Wal-Mart China: Tian Tian Pingjia
Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.; Li, Wei; Yemen, GerryCaso DARDEN-OM-1472-EServicios y operacionesHaving taken stock of where the division was, Scott Price, Wal-Mart China's interim CEO, wanted to lay the groundwork to be able to hand over the reins to the new CEO with an idea of where it was headed. At the end of his assignment, Price would like to leave a report with recommendations that would help position the next leader to be even more successful. What did day-to-day operations look like in 2012? Was there urgency anywhere along the line...Desde 8,20 €
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The IndiGo Story: "On Time, Hassle Free" - Teaching Note
Weiss, Elliott N.; Yemen, GerryNota del Instructor DARDEN-OM-1505TN-EServicios y operacionesTeaching note for product OM-1505Desde 0,00 €
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Buick at a Crossroads: Building Brand Momentum - Teaching Note
Whitler, Kimberly A.; Yemen, GerryNota del Instructor DARDEN-M-0907TN-EMarketingTeaching note for product M-0907Desde 0,00 €
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Wahoo Fitness: Segmentation and Data Insights
Venkatesan, Rajkumar; Lopes, Henrique; Yemen, GerryCaso DARDEN-M-1025-EMarketingOne month before businesses across the United States closed due to COVID-19 lockdowns, Wahoo Fitness (Wahoo) launched the Elemnt Rival GPS smartwatch, which catered specifically to triathletes. The team at Wahoo was excited about the potential of this newDesde 8,20 €
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Monticello Motor Club: Straights and Corners
Weiss, Elliott N.; Yemen, Gerry; Burke, AdamCaso DARDEN-OM-1511-EServicios y operacionesThis case has been taught successfully in a second-year MBA elective, "Management of Service Operations," in a module on service system design. The material works well to unfold with Frances Frei's service model framework. Ari Straus, a former customer of Monticello Motor Club (MMC), brought that customer perspective with him to take on the roles of CEO and president. MMC was a high-end service business with an exclusive clientele. As much as the...Desde 8,20 €
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On Writing Teaching Notes Well
Yemen, GerryNota técnica DARDEN-PHA-0062-ELiderazgo y Dirección de personasWhat material should be included in a teaching note, the instructional tool that accompanies your business school case study—and makes its use far more likely? All good teaching notes have several characteristics in common. This technical note can help any business school professor, case writer, or collaborator create a teaching note that helps an instructor use your case to its fullest potential.Desde 8,20 €
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The Female Health Company (C)
Powell, Elizabeth A.; Yemen, GerryCaso DARDEN-BC-0253-EConocimiento y comunicaciónIt has been nearly 30 years since Mary Ann Leeper was almost ready to give up on the female condom (as described in the A case). By 2012, FHCO had built its brand and achievements on its global reach; Leeper and her colleagues had introduced the company’s second-generation female condom (FC2) in 138 countries. The company, which by now had 144 employees, found itself trying to succeed once more in the domestic U.S. market. This time around, they ...Desde 5,74 €
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SmartOps Corporation: Forging Smart Alliances?
Wilcox, Ronald T.; Yemen, GerryCaso DARDEN-M-0797-EMarketingAfter creating a market for his “new to the world” product and a significant partnership with the German-based SAP, Sridhar Tayur had an opportunity to take the partnership with SAP to another level by establishing a reseller arrangement, available to only a dozen or so of SAP’s elite partners-widely considered in the enterprise software industry as a dream come true for technology entrepreneurs. Suitable for use in MBA, EMBA, and GEMBA programs,...Desde 8,20 €
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Monticello Motor Club: Straights and Corners - Teaching Note
Weiss, Elliott N.; Yemen, Gerry; Chung, Rebecca Y.Nota del Instructor DARDEN-OM-1511TN-EServicios y operacionesTeaching note for product OM-1511Desde 0,00 €