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Goldman Sachs Goes to Rikers Island
Loutskina, Elena; Frank, Mary Margaret; Yemen, Gerry; Maiden, Stephen E.Caso DARDEN-F-1807-EFinanzasYi Hua, the leader of an impact-investing initiative at Goldman Sachs, was examining a new financial arrangement in a proposed public-private partnership called the Rikers Island Social Impact Bond (SIB). The proposed SIB was the result of a partnership between Goldman Sachs, the New York City (NYC) Department of Correction, Bloomberg Philanthropies, and three nongovernmental organizations (NGOs)-MDRC, Osborne Association (Osborne), and the Vera ...Desde 8,20 €
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Shanghai Disneyland: Authentically Disney and Distinctly Chinese
Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.Caso DARDEN-OM-1568-EServicios y operacionesExcellent service operations understand the unique challenges of managing services and experiences. The Walt Disney Company’s value proposition, or purpose, is to create a magical experience for customers. To deliver on that, service and employee systems must be designed in a manner that work together. After years of planning, construction, employee training, and marketing outreach to its largely Chinese guests, Shanghai Disneyland (SDL) finally ...Desde 8,20 €
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Wahoo Fitness: Segmentation and Data Insights
Venkatesan, Rajkumar; Lopes, Henrique; Yemen, GerryCaso DARDEN-M-1025-EMarketingOne month before businesses across the United States closed due to COVID-19 lockdowns, Wahoo Fitness (Wahoo) launched the Elemnt Rival GPS smartwatch, which catered specifically to triathletes. The team at Wahoo was excited about the potential of this newDesde 8,20 €
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Ecommerce Brands: Digital Scale
Laseter, Timothy M.; Thomas, Doug; Yemen, GerryCaso DARDEN-OM-1776Servicios y operacionesThis case uses Ecommerce Brands (ECB), an aggregator of online retailers focusing on the auto parts space, to prompt an analysis of the firm’s capabilities, scalability, and operations strategy. ECB was about to close on five online retailing brands ownedDesde 8,20 €
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The Life and Career of a Police Commissioner
Clawson, James G.; Yemen, GerryCaso DARDEN-OB-0945-ELiderazgo y Dirección de personasA high-ranking law enforcement officer falls from grace and moves on to become a popular radio talk show host. This undisguised case brings the reader into the world of politics and power as it examines the life and career of Edward T. Norris.Desde 8,20 €
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Facebook, Cambridge Analytica, and the (Uncertain) Future of Online Privacy
Kim, Tami; Yemen, GerryCaso DARDEN-M-0979-EMarketingThis public-sourced case uses Facebook, the legendary social media platform, to unfold circumstances that allow an analysis of the firm’s privacy risk around its marketing tools and use of collected consumer data. Although Facebook had made progress on pDesde 8,20 €
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The IndiGo Story: "On Time, Hassle Free"
Weiss, Elliott N.; Yemen, GerryCaso DARDEN-OM-1505-EServicios y operacionesThe airline passenger industry in India was a mess in 2013, but the low-cost carrier IndiGo was making money. This relatively new company had managed to work against the odds and grab market share from longer-established flyers. Still, the weak rupee, depreciated by 15%, was sending a chill wind through the aviation sector, and growth plans would have to include opening new destinations. This meant hiring more employees, opening more ticketing st...Desde 8,20 €
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Bonnie Strong at Inditex
Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.Caso DARDEN-OM-1558-EServicios y operacionesInditex, Zara's parent company, is known for its success in “fast fashion,” the ability to respond quickly to changes in the retail apparel industry. This case examines the reasons for its success by tying its strategy to its design, production, distribution, and retailing practices from both a process and people perspective. The links between this strategy and performance measures such as ROE and ROA can be discussed. Inditex’s strategy can be d...Desde 8,20 €
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Hilton: Tru to Its Brand?
Conroy, Robert M.; Yemen, GerryCaso DARDEN-F-1852-EFinanzasTripp McLaughlin was senior director of brand management at Hilton Worldwide in McLean, Virginia, when the company decided to explore growth through the launch of a new midscale brand in 2015. McLaughlin and team spent a year strategizing. They developed a prototype midscale property called Tru by Hilton that would be simple, spirited, and grounded in value. By April 2016, the first Tru by Hilton opened in Oklahoma City. While excited about the l...Desde 8,20 €
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Robb Fitzgerald at Comvia Networks
Bruner, Robert F.; Yemen, GerryCaso DARDEN-OB-0996-ELiderazgo y Dirección de personasIntended for MBA and executive education classes, this case explores the role of the CEO and the complex relationships that come with it. The story of the dramatic turnaround of this publicly-listed firm, although disguised, is true. When a scandal forces a CEO to step down, Robb Fitzgerald is hired to calm the crisis and rebuild trust among employees, shareholders, and analysts. Under extreme pressure to significantly improve the bottom line and...Desde 8,20 €