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Boots Unlimited: Getting a Foot in the Door (A), (B), and (C) - Teaching Note
Farris, Paul W.; Goldberg, RebeccaNota del Instructor DARDEN-M-0970TN-EMarketingTeaching note for product M-0970Desde 0,00 €
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Heinz Ketchup: Pricing the Product Line (Spanish version)
Wilcox, Ronald T.; Goldberg, RebeccaCaso DARDEN-M-0954MarketingTraducción al español de la versión del 27 de junio de 2011 del caso UVA-M-0777. Una marca estadounidense icónica debe determinar cómo maximizar las ganancias netas aumentando las ventas de sus artículos con el margen más alto frente al retroceso constante de los minoristas, incluido el espacio reducido en los estantes y el apoyo promocional de esos mismos productos. Este caso es adecuado para los cursos obligatorios de marketing de MBA, así como...Desde 8,20 €
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DurvisTech and Carla Falcón: Fixing a Sales Team
Gallo, Iñigo; Ángela Jiang WangCaso M-1385-ELiderazgo y Dirección de personas, MarketingDurvisTech is one of the leading door manufacturers in Spain. The national team of sales agents has been underperforming in the past years, and Carla Falcón, who has just been appointed as the new national sales manager, needs to quickly find a solution to this situation and get the national unit back on track. Specifically, she will need to make decisions regarding three specific problematic sales agents.Desde 8,20 €
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Anytime Fitness: Getting Online Marketing in Shape
Ángela Jiang Wang; Gallo, IñigoCaso M-1381-EMarketingAnytime Fitness is a health and fitness club. The Spain branch is looking to increase subscriptions to its 60 centers in the country. They are wondering whether they should increase their online budget or their offline budget. Within the online budget, they also want to know what should be the mix of search advertising versus display advertising.Desde 8,20 €
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Anytime Fitness: poniendo en forma al marketing online
Ángela Jiang Wang; Gallo, IñigoCaso M-1381MarketingAnytime Fitness es una cadena de centros deportivos. La división de España busca la forma de aumentar el número de socios en los 60 centros que tiene distribuidos por todo el país. Se preguntan si deberían incrementar el presupuesto online o el offline. Dentro del presupuesto online, también quieren saber cuál sería el mejor mix de publicidad de búsqueda y publicidad de display.Desde 8,20 €
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Boots Unlimited: Getting a Foot in the Door (C)
Farris, Paul W.; Goldberg, RebeccaCaso DARDEN-M-0972-EMarketingRyan and Robert Rosen, brothers and co-owners of BootsUnlimited.com (BU) are approaching the end of their three-week experiment in testing keywords for their Google AdWords campaign, eliminating poor-performing keywords and occasionally adding new ones. Will their campaign be a success, or will they have to find some other way to market BU's boots?Desde 5,74 €
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Boots Unlimited: Getting a Foot in the Door (B)
Farris, Paul W.; Goldberg, RebeccaCaso DARDEN-M-0971-EMarketingRobert Rosen and his brother, Ryan, took a look at the slow pace at which the budget for their family-owned company, BootsUnlimited.com (BU), was being spent. Many of the keywords they had chosen for their Google AdWords campaign in the hopes of boosting online sales at BU, were not being clicked on. What changes did they need to make?Desde 5,74 €
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Boots Unlimited: Getting a Foot in the Door (A)
Farris, Paul W.; Goldberg, RebeccaCaso DARDEN-M-0970-EMarketingBootsUnlimited.com (BU) is a website offering custom-made footwear. Customers can choose from a wide variety of styles and can also create new styles based on their exact specifications. The company instructs customers on how to provide 20 different foot and calf measurements, and from those measurements, the footwear is made in a Thai production facility. BU products cater to the custom boot market and to very different segments, and the brother...Desde 8,20 €
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Patagonia, Inc.
Wilcox, Ronald T.; Goldberg, RebeccaCaso DARDEN-M-0857-EMarketingThe marketing director of Patagonia, Inc. (Patagonia), had been tasked with considering the financial implications of a new initiative that Patagonia planned to launch within six months: Common Threads. It was envisioned as a used-clothing joint venture in which owners of Patagonia clothing could list garments for sale via an eBay-style platform. Patagonia's leadership was convinced that offering this service to its community of existing clothing...Desde 8,20 €
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Elektrikraft: Global Sourcing Initiative (B)
Laseter, Timothy M.; Goldberg, RebeccaCaso DARDEN-OM-1485-EServicios y operacionesThe meeting of the electricity meters commodity strategy task force lasted all day, and the team made significant progress. After hours of deliberation, the task force decided that it would employ the consulting firm’s services and hold a reverse auction; however, the variety of meters required by the different sites and the varying prices according to delivery site forced the team to conclude that a single, common auction for all the meters and ...Desde 5,74 €