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Boots Unlimited: Getting a Foot in the Door (A), (B), and (C) - Teaching Note
Farris, Paul W.; Goldberg, RebeccaNota del Instructor DARDEN-M-0970TN-EMarketingTeaching note for product M-0970Desde 0,00 €
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Heinz Ketchup: Pricing the Product Line (Spanish version)
Wilcox, Ronald T.; Goldberg, RebeccaCaso DARDEN-M-0954MarketingTraducción al español de la versión del 27 de junio de 2011 del caso UVA-M-0777. Una marca estadounidense icónica debe determinar cómo maximizar las ganancias netas aumentando las ventas de sus artículos con el margen más alto frente al retroceso constante de los minoristas, incluido el espacio reducido en los estantes y el apoyo promocional de esos mismos productos. Este caso es adecuado para los cursos obligatorios de marketing de MBA, así como...Desde 8,20 €
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Boots Unlimited: Getting a Foot in the Door (C)
Farris, Paul W.; Goldberg, RebeccaCaso DARDEN-M-0972-EMarketingRyan and Robert Rosen, brothers and co-owners of BootsUnlimited.com (BU) are approaching the end of their three-week experiment in testing keywords for their Google AdWords campaign, eliminating poor-performing keywords and occasionally adding new ones. Will their campaign be a success, or will they have to find some other way to market BU's boots?Desde 5,74 €
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Boots Unlimited: Getting a Foot in the Door (B)
Farris, Paul W.; Goldberg, RebeccaCaso DARDEN-M-0971-EMarketingRobert Rosen and his brother, Ryan, took a look at the slow pace at which the budget for their family-owned company, BootsUnlimited.com (BU), was being spent. Many of the keywords they had chosen for their Google AdWords campaign in the hopes of boosting online sales at BU, were not being clicked on. What changes did they need to make?Desde 5,74 €
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Booh (B). The evolution
Martínez Jiménez, M.; Abad, A.Caso IIST-PI-215-E-EServicios y operacionesBooh seizes this opportunity. Booh Food (B) aims to analyze the consequences and implications of this decision on the company's future plan and recommend the way forward.Desde 5,74 €
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Boots Unlimited: Getting a Foot in the Door (A)
Farris, Paul W.; Goldberg, RebeccaCaso DARDEN-M-0970-EMarketingBootsUnlimited.com (BU) is a website offering custom-made footwear. Customers can choose from a wide variety of styles and can also create new styles based on their exact specifications. The company instructs customers on how to provide 20 different foot and calf measurements, and from those measurements, the footwear is made in a Thai production facility. BU products cater to the custom boot market and to very different segments, and the brother...Desde 8,20 €
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Patagonia, Inc.
Wilcox, Ronald T.; Goldberg, RebeccaCaso DARDEN-M-0857-EMarketingThe marketing director of Patagonia, Inc. (Patagonia), had been tasked with considering the financial implications of a new initiative that Patagonia planned to launch within six months: Common Threads. It was envisioned as a used-clothing joint venture in which owners of Patagonia clothing could list garments for sale via an eBay-style platform. Patagonia's leadership was convinced that offering this service to its community of existing clothing...Desde 8,20 €
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Booh (A) The launch
Martínez Jiménez, M.; Abad, A.Caso IIST-PI-214-E-EServicios y operacionesBooh Food (A) describes the launch in Málaga of a new food delivery and take-away business model. The idea is to set up a digital restaurant center with 15 kitchens in a busy location that would host different brands responsible for preparing the food only. With the support of technology and a last-mile delivery company, Booh can offer the possibility to place multi-orders and guarantee a premium delivery in less time than the leading platforms, ...Desde 8,20 €
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Booh (A) O Lançamento
Martínez Jiménez, M.; Abad, A.Caso IIST-PI-214-P-PPServicios y operacionesA Booh Food (A) descreve o lançamento em Málaga de um novo modelo de negócio baseado na delivery e no takeaway. A ideia é instalar-se num local movimentado, um centro de restauração digital com 15 cozinhas para alojar diferentes marcas que só têm de se ocupar da preparação dos seus pratos. A Booh, apoiada pela tecnologia e por uma aliança com uma empresa de entregas de última milha, consegue oferecer entregas multi-encomendas e garantir entregas ...Desde 8,20 €
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Booh Food (B): A Evoluçao
Martínez Jiménez, M.; Abad, A.Caso IIST-PI-215-P-PPServicios y operacionesA Booh Food descreve o lançamento em Málaga de um novo modelo de negócio baseado na delivery e no takeaway. A ideia é instalar-se num local movimentado, um centro de restauração digital com 15 cozinhas para alojar diferentes marcas que só têm de se ocupar da preparação dos seus pratos. A Booh, apoiada pela tecnologia e por uma aliança com uma empresa de entregas de última milha, consegue oferecer entregas multi-encomendas e garantir entregas prem...Desde 5,74 €