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The Customer-Focused Growth Project
Moore, Marian Chapman; Urbany, Joel E.Nota técnica DARDEN-M-0798-EMarketingThis note guides students or Executive Education participants through an exercise to help identify growth opportunities for their business units. The Customer-Focused Growth Project consists of 10 steps that lead to a vetted growth strategy based on an analysis of the company, a customer (or customer segment), and competitors. Readers work through the first five steps to identify three potential growth ideas. They then follow the remaining five s...Desde 8,20 €
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCaso DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Desde 8,20 €
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Schindler Elevator Corporation - Teaching Note
Weiss, Elliott N.; Goldberg, RebeccaNota del Instructor DARDEN-OM-1593TN-EServicios y operacionesTeaching note for product OM-1593Desde 0,00 €
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Learning Team Muda Audit
Weiss, Elliott N.; Goldberg, RebeccaCaso DARDEN-OM-1688-EServicios y operacionesThis case describes the meetings and development of a fictitious learning team at the Darden School of Business at the University of Virginia. The purpose is to give students the opportunity to perform a waste audit on the learning processes of this team. The case gives students the opportunity to identify muda, non-value added activities, in a non-manufacturing environment. The case can be used in an operations course with the focus on process i...Desde 8,20 €
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DAZZ Manufacturing Company
Weiss, Elliott N.; Goldberg, Rebecca; Schill, Michael J.Caso DARDEN-OM-1503-EServicios y operacionesWhile maintaining Lean manufacturing standards, the plant manager for the Clarksburg, Virginia, location of a manufacturer of coated abrasives must evaluate a capital investment of $8 million. The investment would reduce labor needs and provide reduced setups. A discounted cash flow analysis must be performed to analyze the investment. Relevant costs and valuation of production flexibility are key issues. This case is taught jointly in two of Da...Desde 8,20 €
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Peerless Potato Chips - Teaching Note
Fairchild, Gregory B.; Jones, Liz Ivaniw; Goldberg, RebeccaNota del Instructor DARDEN-OB-1370TN-ELiderazgo y Dirección de personasTeaching Note for product OB-1370Desde 0,00 €
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Elektrikraft: Global Sourcing Initiative (B)
Laseter, Timothy M.; Goldberg, RebeccaCaso DARDEN-OM-1485-EServicios y operacionesThe meeting of the electricity meters commodity strategy task force lasted all day, and the team made significant progress. After hours of deliberation, the task force decided that it would employ the consulting firm’s services and hold a reverse auction; however, the variety of meters required by the different sites and the varying prices according to delivery site forced the team to conclude that a single, common auction for all the meters and ...Desde 5,74 €
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Living Lean: Belinda, Bags, and Batches
Weiss, Elliott N.; Goldberg, RebeccaCaso DARDEN-OM-1466-EServicios y operacionesThis case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process improvement journey. In this episode on batching, a woman rushing to the grocery store on Thanksgiving is sensitive to the relative merits and waste of two types of checkout aisle.Desde 8,20 €
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Philly Cleans (A)
Thomas-Hunt, Melissa C.; Goldberg, RebeccaCaso DARDEN-F-1939-EFinanzasThis case provides a minimum threshold and a range of value for a contract for janitorial services in an office building. A variety of facts are presented that negotiators can choose to pay more or less attention to when planning and conducting their negotiation. Mitchell, a shift supervisor, has been temporarily empowered to conduct the negotiation on behalf of his supervisor, Robert Eckhart, who is out sick. Jim Evans, the sales representative ...Desde 8,20 €