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A Place to Call Home (A) and (B) - Teaching Note
Thomas-Hunt, Melissa C.; Goldberg, RebeccaNota del Instructor DARDEN-F-1935TNFinanzasTeaching Note of Product F-1935 and F-1936Desde 0,00 €
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Häagen-Dazs Ice Cream (B). The Farggi Tub's & Ice Cream Challenge
Baneto, A.; Díez, Esther; Joachimsthaler, Erich A.; Vallejo, F.Caso M-968-EMarketingMay be used with M-967-E Häagen-Dazs Ice Cream (A). The making of a global brand.Desde 5,74 €
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Caso M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Desde 5,74 €
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A Place to Call Home (B)
Thomas-Hunt, Melissa C.; Goldberg, RebeccaCaso DARDEN-F-1936FinanzasThis case contains two roles, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to negotiating. This learning activity is appropriate for teaching negotiation skills to a broad audience, including undergraduate and graduate business school students, adult learners, and in corporate university settings. At first glance, there is no immediate resolution to the negotiation. A cou...Desde 5,74 €
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Philly Cleans (B)
Thomas-Hunt, Melissa C.; Goldberg, RebeccaCaso DARDEN-F-1940-EFinanzasThis case provides a minimum threshold and a range of value for a contract for janitorial services in an office building. A variety of facts are presented that negotiators can choose to pay more or less attention to when planning and conducting their negotiation. Mitchell, a shift supervisor, has been temporarily empowered to conduct the negotiation on behalf of his supervisor, Robert Eckhart, who is out sick. Jim Evans, the sales representative ...Desde 5,74 €
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Philly Cleans (A)
Thomas-Hunt, Melissa C.; Goldberg, RebeccaCaso DARDEN-F-1939-EFinanzasThis case provides a minimum threshold and a range of value for a contract for janitorial services in an office building. A variety of facts are presented that negotiators can choose to pay more or less attention to when planning and conducting their negotiation. Mitchell, a shift supervisor, has been temporarily empowered to conduct the negotiation on behalf of his supervisor, Robert Eckhart, who is out sick. Jim Evans, the sales representative ...Desde 8,20 €
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A Place to Call Home (A)
Thomas-Hunt, Melissa C.; Goldberg, RebeccaCaso DARDEN-F-1935FinanzasThis case contains two roles, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to negotiating. This learning activity is appropriate for teaching negotiation skills to a broad audience, including undergraduate and graduate business school students, adult learners, and in corporate university settings. At first glance, there is no immediate resolution to the negotiation. A cou...Desde 8,20 €
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Caso M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Desde 8,20 €
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Caso M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Desde 8,20 €
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Häagen-Dazs Ice Cream (B). El reto de Farggi Tub's & Ice Cream
Baneto, A.; Díez, Esther; Joachimsthaler, Erich A.; Vallejo, F.Caso M-968MarketingPuede utilizarse con el caso M-967 Häagen-Dazs Ice Cream (A). La creación de una marca global.Desde 5,74 €