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The Qingdao International Beer Festival - Teaching Note
Su Liu; Alex Beamish; Hailing LiuNota del Instructor IVEY-8B20M081-EDirección estratégicaTeaching note for product 9B20M081.Desde 0,00 €
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Online Piracy: Jaywalking or Theft
Alex Beamish; Paul W. BeamishCaso IVEY-9B09C018-ELiderazgo y Dirección de personas, Servicios y operaciones, Tecnologías de la informaciónIn September 2009, Brian Lee purchased a computer game developed by a major company and, like other customers, he was experiencing difficulty running it. The source of the problems was a highly restrictive system of digital rights management (DRM), which, while more or less universally disliked, was causing serious technical problems for a minority of users. Lee began to share his experience on the company's message board and was engaging in a de...Desde 8,20 €
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The Qingdao International Beer Festival
Su Liu; Alex Beamish; Hailing LiuCaso IVEY-9B20M081-EDirección estratégicaHolding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China’s most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival—a natural advertising opportunity—foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the mark...Desde 8,20 €
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The Pearl Industry: Is There a Market Opportunity - Teaching Note
Liu Su; Alex Beamish; Paul Beamish; Mila BojicNota del Instructor IVEY-8B18M165-EDirección estratégicaTeaching note for product 9B18M165.Desde 0,00 €
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity - Teaching Note
Vishal Mehrotra; Alex BeamishNota del Instructor IVEY-8B20A083-EMarketingTeaching note for product 9B20A038.Desde 0,00 €
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Shanghai Euclid Printing Machine Co.: Navigating through Layoffs and Closure - Teaching Note
Huiwei Cai; Wansi Chen; Vanessa Hasse; Alex BeamishNota del Instructor IVEY-8B19M051-EDirección estratégicaTeaching note for product 9B19M051.Desde 0,00 €
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Schindler Elevator Corporation - Teaching Note
Weiss, Elliott N.; Goldberg, RebeccaNota del Instructor DARDEN-OM-1593TN-EServicios y operacionesTeaching note for product OM-1593Desde 0,00 €
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The Pearl Industry: Is There a Market Opportunity
Liu Su; Alex Beamish; Paul Beamish; Mila BojicCaso IVEY-9B18M165-EDirección estratégica, Iniciativa emprendedoraIn May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many reta...Desde 8,20 €
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Learning Team Muda Audit
Weiss, Elliott N.; Goldberg, RebeccaCaso DARDEN-OM-1688-EServicios y operacionesThis case describes the meetings and development of a fictitious learning team at the Darden School of Business at the University of Virginia. The purpose is to give students the opportunity to perform a waste audit on the learning processes of this team. The case gives students the opportunity to identify muda, non-value added activities, in a non-manufacturing environment. The case can be used in an operations course with the focus on process i...Desde 8,20 €
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DAZZ Manufacturing Company
Weiss, Elliott N.; Goldberg, Rebecca; Schill, Michael J.Caso DARDEN-OM-1503-EServicios y operacionesWhile maintaining Lean manufacturing standards, the plant manager for the Clarksburg, Virginia, location of a manufacturer of coated abrasives must evaluate a capital investment of $8 million. The investment would reduce labor needs and provide reduced setups. A discounted cash flow analysis must be performed to analyze the investment. Relevant costs and valuation of production flexibility are key issues. This case is taught jointly in two of Da...Desde 8,20 €