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Schindler Elevator Corporation - Teaching Note
Weiss, Elliott N.; Goldberg, RebeccaNota del Instructor DARDEN-OM-1593TN-EServicios y operacionesTeaching note for product OM-1593Desde 0,00 €
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Peerless Potato Chips - Teaching Note
Fairchild, Gregory B.; Jones, Liz Ivaniw; Goldberg, RebeccaNota del Instructor DARDEN-OB-1370TN-ELiderazgo y Dirección de personasTeaching Note for product OB-1370Desde 0,00 €
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Darden Business Publishing Gets Lean - Teaching Note
Weiss, Elliott N.; Goldberg, RebeccaNota del Instructor DARDEN-OM-1497TN-EServicios y operacionesTeaching note for product OM-1497Desde 0,00 €
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Innovation Strategy at Microsoft: Clouds on the Horizon - Teaching Note
Chao, Raul O.; Goldberg, RebeccaNota del Instructor DARDEN-OM-1387TN-EServicios y operacionesTeaching note for product OM-1387Desde 0,00 €
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United Beverages: Product Development Genius or One-Hit-Wonder? - Teaching Note
Chao, Raul O.; Goldberg, RebeccaNota del Instructor DARDEN-OM-1335TN-EServicios y operacionesTeaching note for product OM-1335Desde 0,00 €
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The Curious Case of the Disputed Rabbits - Teaching Note
Weiss, Elliott N.; Goldberg, RebeccaNota del Instructor DARDEN-OM-1618TN-EServicios y operacionesTeaching note for product OM-1618Desde 0,00 €
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Product Development at StubHub: Don’t Stop Believin’ - Teaching note
Markou, Panos; Chao, Raul O.; Goldberg, RebeccaNota del Instructor DARDEN-OM-1705TN-EServicios y operacionesTeaching Note for product OM-1705Desde 0,00 €
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Hope for Special Hope? (A), (B), and (C) - Teaching Note
Matherne, G. Paul; Goldberg, RebeccaNota del Instructor DARDEN-OM-1679TN-EServicios y operacionesTeaching note for product OM-1679Desde 0,00 €
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Boots Unlimited: Getting a Foot in the Door (A), (B), and (C) - Teaching Note
Farris, Paul W.; Goldberg, RebeccaNota del Instructor DARDEN-M-0970TN-EMarketingTeaching note for product M-0970Desde 0,00 €
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TV Advertising Pricing at Regional Broadcast Network (B) - Teaching note
Popescu, Dana; Goldberg, RebeccaNota del Instructor DARDEN-QA-0967TN-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 0,00 €