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Ian Desmond's Dilemma (C)
Weiss, Elliott N.; Goldberg, Rebecca; Fisher, RobertCaso DARDEN-OM-1576-EServicios y operacionesThis is the third in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contract, and stick it out with the team for for another seven years? He was young and talented, and his star was on the rise. With strong 2013 performance statistics, he was in a good position to negotiate. Or should he take his chances on the free-agent m...Desde 5,74 €
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Product Development at StubHub: Don’t Stop Believin’ - Teaching note
Markou, Panos; Chao, Raul O.; Goldberg, RebeccaNota del Instructor DARDEN-OM-1705TN-EServicios y operacionesTeaching Note for product OM-1705Desde 0,00 €
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The Perfect Storm: A Low-Performing Biotech Plant
Landel, Robert D.; Goldberg, RebeccaCaso DARDEN-OM-1463-EServicios y operacionesFor the past 12 months, a major pharmaceutical company had rolled out a comprehensive set of cultural changes and breakthrough lean-process activities that were instigated by the need to cut nearly 25% of costs across its key global production facilities. The cultural changes and breakthrough lean-process activities called for aggressive action, and company leadership thought that the company’s cost reduction goal could only be achieved through o...Desde 8,20 €
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Boots Unlimited: Getting a Foot in the Door (C)
Farris, Paul W.; Goldberg, RebeccaCaso DARDEN-M-0972-EMarketingRyan and Robert Rosen, brothers and co-owners of BootsUnlimited.com (BU) are approaching the end of their three-week experiment in testing keywords for their Google AdWords campaign, eliminating poor-performing keywords and occasionally adding new ones. Will their campaign be a success, or will they have to find some other way to market BU's boots?Desde 5,74 €
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Hope for Special Hope (B)
Matherne, G. Paul; Goldberg, RebeccaCaso DARDEN-OM-1680-EServicios y operacionesThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Desde 5,74 €
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Hope for Special Hope? (A), (B), and (C) - Teaching Note
Matherne, G. Paul; Goldberg, RebeccaNota del Instructor DARDEN-OM-1679TN-EServicios y operacionesTeaching note for product OM-1679Desde 0,00 €
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Transportation and Consolidation at Elevalt Ltd.
Hutchison-Krupat, Jeremy; Goldberg, Rebecca; Keswani, TarunCaso DARDEN-OM-1490-EServicios y operacionesChris Summers knew he had an important set of recommendations to make regarding his company’s strategic operations. Summers had been with Elevalt Ltd. (EVT)—a leading oil field services (OFS) company based in Austin, Texas—for nearly five years. As VP of supply chain management, he often made decisions that had a material impact on the way the company conducted operations. But this was the first time EVT had ever considered consolidating its dist...Desde 8,20 €
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Boots Unlimited: Getting a Foot in the Door (B)
Farris, Paul W.; Goldberg, RebeccaCaso DARDEN-M-0971-EMarketingRobert Rosen and his brother, Ryan, took a look at the slow pace at which the budget for their family-owned company, BootsUnlimited.com (BU), was being spent. Many of the keywords they had chosen for their Google AdWords campaign in the hopes of boosting online sales at BU, were not being clicked on. What changes did they need to make?Desde 5,74 €
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Boots Unlimited: Getting a Foot in the Door (A), (B), and (C) - Teaching Note
Farris, Paul W.; Goldberg, RebeccaNota del Instructor DARDEN-M-0970TN-EMarketingTeaching note for product M-0970Desde 0,00 €
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Pal's Sudden Service: The Right Recipe
Weiss, Elliott N.; Goldberg, RebeccaCaso DARDEN-OM-1506-EServicios y operacionesPal's Sudden Service, a fast-food chain based in the southeastern United States, was nearly 10 times as profitable as its competitors—bigger, even, than the major national and international chains, which commanded superior economies of scale. Pal's was also the only food-service business ever to win the Malcolm Baldrige National Quality Award from the National Institute of Standards and Technology (NIST) for process excellence. This case explores...Desde 8,20 €