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Aston Martin: The Crossover Conundrum
Bourgeois, L. J. III; Allayannis, Yiorgos; Cian, Luca; Hernandez, Morela; Craddock, JennyCaso DARDEN-S-0298-EDirección estratégicaIn March 2009, Ulrich Bez, CEO of British carmaker Aston Martin Lagonda Ltd., found himself grappling with some tough news from Switzerland. The company had just debuted a novel car concept, its first crossover model under its rarely used historic Lagonda brand, at the Geneva Motor Show, but the negative press criticizing the four-wheel drive, four-seater car’s design and concept was troubling and unexpected.Desde 8,20 €
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Aston Martin: The Crossover Conundrum—Strategic Analysis - Teaching Note
Bourgeois, L. J. III; Allayannis, George (Yiorgos); Cian, Luca; Craddock, JennyNota del Instructor DARDEN-S-0298TN1-EDirección estratégicaTeaching note for product S-0298Desde 0,00 €
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Brand Activism at Starbucks-A Tall Order? - Teaching Note
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyNota del Instructor DARDEN-M-0964TN-EMarketingTeaching note for product M-0964Desde 0,00 €
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Wells Fargo Circles the Wagons: Communicating during a Crisis - Teaching Note
West, June A.; Craddock, JennyNota del Instructor DARDEN-BC-0263TN-EConocimiento y comunicaciónTeaching note for product BC-0263Desde 0,00 €
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Wells Fargo Circles the Wagons: Communicating during a Crisis
West, June A.; Craddock, JennyCaso DARDEN-BC-0263-EConocimiento y comunicaciónIn October 2016, Timothy Sloan, the newly appointed CEO of American banking giant Wells Fargo, faced a massive public-relations crisis. A few weeks earlier, a United States government agency had announced the results of its regulatory review of the bank and exposed a shocking practice common in the retail division, in which aggressive community bankers had created more than a million fraudulent accounts and credit card applications on behalf of u...Desde 8,20 €
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Tackling Low Completion Rates-A Compare.com Conundrum (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Craddock, JennyNota del Instructor DARDEN-M-0947TN-EMarketingTeaching note for product M-0947Desde 0,00 €
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Hanging Gardens (D): Tending to New Services
Venkataraman, S.; Craddock, JennyCaso DARDEN-ENT-0216-EIniciativa emprendedoraThis is a four-part case series. In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Ni...Desde 5,74 €
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Connecting the Dots at Microsoft: Global Planning for a Local World (A) and (B) (TN)
Hutchison-Krupat, Jeremy; Craddock, JennyNota del Instructor DARDEN-OM-1560TN-EServicios y operacionesTeaching note for product OM-1560Desde 0,00 €
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Hanging Gardens (B): Weeding Out the Wrong Partners
Venkataraman, S.; Craddock, JennyCaso DARDEN-ENT-0214-EIniciativa emprendedoraThis is a four-part case series. In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Ni...Desde 5,74 €
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Hanging Gardens (C): Competition from Farther Afield
Venkataraman, S.; Craddock, JennyCaso DARDEN-ENT-0215-EIniciativa emprendedoraThis is a four-part case series.In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Nic...Desde 5,74 €