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Corporate Governance: The Jack Wright Series (1) Jack Wright, Director (Spanish version)
Colley, John L.; Stettinius, Wallace; Logan, George W.Caso DARDEN-OM-1621Servicios y operacionesEsta es la traducción al español de la versión del 10 de mayo de 2011 del caso UVA-OM-1083. Este es el primero de los 12 casos de Jack Wright sobre gobierno corporativo. En este primer caso se describe el proceso por el cual se le pidió a Wright que se uniera a la junta directiva de la Mega Corporation. El caso requiere que los estudiantes consideren las ventajas y desventajas de ser miembro de la junta y decidan si recomendarían que Wright se un...Desde 8,20 €
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Commonwealth Bank of Australia: Unbanklike Experimentation
Buell, Ryan W.; John, Leslie K.Caso HBS-619018-EServicios y operacionesIn August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial wellbeing of its customers. One domain where this was particularly relevant was in its bank-issued credit card business, where customers routinely selected cards that although profitable for the bank could be a poor fit for customers' needs - leading to low satisfaction scores, cancellation...Desde 8,20 €
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The Campbell Home (A)
John, Leslie K.; Preble, MatthewCaso HBS-918017-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Desde 8,20 €
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The Campbell Home (C)
John, Leslie K.; Preble, MatthewCaso HBS-918019-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Desde 5,74 €
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Fishbowl: Scaling Up, Teaching Note
John, Leslie K.Nota del Instructor HBS-920022-EMarketingTeaching note for case 919013.Desde 0,00 €
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The Campbell Home (B)
John, Leslie K.; Preble, MatthewCaso HBS-918018-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Desde 5,74 €
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Back to the Roots, Teaching Note
Keenan, Elizabeth A.; John, Leslie K.Nota del Instructor HBS-520028-EMarketingTeaching note for case 518073.Desde 0,00 €
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Commonwealth Bank of Australia: Unbanklike Experimentation, Teaching Note
Buell, Ryan W.; John, Leslie K.Nota del Instructor HBS-620041-EServicios y operacionesTeaching note for case 619018.Desde 0,00 €
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Fishbowl: Scaling Up
John, Leslie K.Caso HBS-919013-EMarketingFishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl, people get real. Fishbowl prides itself in being a "safe space" that allows users to feel comfortable interacting with candor - whether to ask difficult questions in order to give and...Desde 8,20 €
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Marketing Reading: Marketing Intelligence, Teaching Note
Dolan, Robert J.; John, Leslie K.Nota del Instructor HBS-8194-EMarketingTeaching Note for Product #8191.Desde 0,00 €