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Chile: A Changed Jungle for the Latin American Tiger (Abridged) and (B) - Teaching Note
Li, Wei; Matte, Jose JoaquinNota del Instructor DARDEN-BP-0458TN-EGobierno corporativoTeaching note for product BP-0458Desde 0,00 €
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Selling a New Old Idea: Virginia Business Ventures
Fairchild, Gregory B.; Johnson, MarcCaso DARDEN-ENT-0193-EIniciativa emprendedoraElizabeth Franks, CEO of Virginia Business Ventures Inc. (VBV), has a week until her July 2010 board meeting. VBV just completed a six-month marketing and advertising campaign for a new product line and strategic rebranding, and early responses from the board indicated mixed feelings. Franks knows that the board is looking to her for keen analysis and a way forward. What should she recommend?Desde 8,20 €
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The Bottom Line at CC's Gourmet Kitchen
Fairchild, Gregory B.; Johnson, MarcCaso DARDEN-ENT-0185-EIniciativa emprendedoraUsing computer spreadsheets to track the finances for his restaurant - CC’s Gourmet Kitchen - was one of Carl Coleman’s least favorite things to do. This had been especially true at the end of each month since he opened. This evening in July 2010 was no different, as one figure in particular, the paltry $2,800 in profit, was characteristically depressing. “If I don’t make some changes soon,” Coleman said to himself, “I’m not going to be able to a...Desde 8,20 €
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Hiring at Huckle Buckle Beanstalk: Not All Fun and Games
Fairchild, Gregory B.; Johnson, MarcCaso DARDEN-ENT-0192-EIniciativa emprendedoraDavid Brown sat at his desk in the stock room of his toy store, Huckle Buckle Beanstalk, looking at the three résumés in front of him. He needed a new store manager, and these three résumés were his top choices. Each offered a different mix of skills and experience, and he hoped he would have the unusual luxury of having one rise to the top in the afternoon interviews. He had fired his previous store manager just over a month earlier for theft, a...Desde 8,20 €
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Coalfields Coffee: Where to Go?
Fairchild, Gregory B.; Johnson, MarcCaso DARDEN-ENT-0184-EIniciativa emprendedoraGary and Renee Harris are a husband-and-wife team of entrepreneurs who are planning on opening a coffee shop in southwest Virginia. Gary has worked in food service and Renee has been a business manager for a small medical practice. They plan to rely on this experience and their passion for cooking to succeed. They intend to open a breakfast-and-lunch-focused casual restaurant—a coffee shop rather than a diner or full restaurant. In their home tow...Desde 8,20 €