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Marketing Reading: Brand Positioning, Teaching Note
Avery, Jill; Gupta, SunilNota del Instructor HBS-8198-EMarketingTeaching note for 8197.Desde 0,00 €
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Learning from Extreme Consumers
Avery, Jill; Norton, Michael I.Caso HBS-314086-EConocimiento y comunicaciónTraditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionDesde 8,20 €
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Moral Theory, Frameworks, and the Language of Ethics and Business
Wicks, Andrew C.; Freeman, R. Edward; Harris, Jared D.; Parmar, Bidhan L.; Mead, JennyNota técnica DARDEN-E-0405-EÉtica empresarial y Responsabilidad Social CorporativaSince ethics is an integral part of management, it is vital for managers to become comfortable with the language of ethics, and to understand how it is inextricable from the language of business. Students will examine key theories of ethics and how they apply to management decision making.Desde 8,20 €
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Differences and Diversity Issues: Selected Vignettes
Freeman, R. Edward; Parmar, Bidhan L.; Dresnick, Jordan; Mead, JennyCaso DARDEN-E-0322-EÉtica empresarial y Responsabilidad Social CorporativaIn an ever-changing world, certain topics - such as sexual orientation, race, ethnicity, and gender - still are hot-button items for many people. This series of vignettes covers many diversity topics, primarily in the workplace, and should promote engaging and intense debate. In reading them, students should try to see each vignette from the different perspectives presented.Desde 8,20 €
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The Ethics of Consulting
Parmar, Bidhan L.; Pritmani, Tanvi; Mead, JennyCaso DARDEN-E-0431-EÉtica empresarial y Responsabilidad Social CorporativaThe consulting field, with its variety of different experiences and scenarios, often presents numerous challenges and conflicts for those involved. These vignettes, some based on actual situations, present a number of dilemmas in which the protagonists must determine the right course of action, often when that is not easily identifiable. These vignettes identify situations in which one’s values, ethical judgment, and sense of fairness might be te...Desde 8,20 €
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The Ethics of Consulting
Parmar, Bidhan L.; Pritmani, Tanvi; Mead, JennyCaso DARDEN-E-0431Ética empresarial y Responsabilidad Social CorporativaThe consulting field, with its variety of different experiences and scenarios, often presents numerous challenges and conflicts for those involved. These vignettes, some based on actual situations, present a number of dilemmas in which the protagonists must determine the right course of action, often when that is not easily identifiable. These vignettes identify situations in which one’s values, ethical judgment, and sense of fairness might be te...Desde 8,20 €
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Customer Lifetime Value Analysis (Spanish version)
Steenburgh, Thomas; Avery, JillCaso HBS-519S01Marketingasset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, p...Desde 8,20 €
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A Framework for Improving Organizational Interventions
Parmar, Bidhan L.Nota técnica DARDEN-G-0631-EConocimiento y comunicaciónThis technical note analyzes and explores frameworks for improving interventions in organizations. Organizations are complex ecosystems of assumptions, artifacts, and interactions. By understanding how the current system is arranged and recognizing the broader impacts of any intervention, leaders can make more impactful and lasting changes to their organizations. Any framework is only as good as the assumptions that are baked into it. Often the d...Desde 8,20 €
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Marketing Analysis Toolkit: Customer Lifetime Value Analysis
Steenburgh, Thomas; Avery, JillCaso HBS-511029-EMarketingCustomers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the lon...Desde 8,20 €
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Which Kaptein to Choose? The Havoysund Fleet Question
Fairchild, Gregory B.; Parmar, Bidhan L.; Harris, Jared D.; Mead, JennyCaso DARDEN-E-0419-EÉtica empresarial y Responsabilidad Social CorporativaOlaf Tryggvason, owner of a fleet of fishing ships in a small northern Norwegian town, has been offered and has accepted a reality television deal about the fleet to create a show along the lines of "The Deadliest Catch" and "Big Shrimpin'." He now has to recommend which ships and kapteiner (skippers or captains) in his fleet should be the stars of the show. He also has to consider the various dangers and complexities inherent in making a show li...Desde 8,20 €