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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCaso HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Desde 8,20 €
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Woolf Farming and Processing
Bell, David E.; Winig, Laura; Shelman, MaryCaso HBS-510033-EWoolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally imposed pumping restrictions. Woolf had been farming crops for more than 30 years, but this was the first time they suffered a water shortage so severe that crops had to be abandoned in ...Desde 8,20 €
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCaso HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Desde 8,20 €
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Woolf Farming and the California Water Crisis
Reinhardt, Forest L.; Bell, David E.; Kindred, Natalie; Shelman, Mary; Winig, LauraCaso HBS-716038-EEconomíaThis case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and other crops in California's Central Valley, must decide how to respond to the changing operating environment. Scarce water resources-and institutional constraints on the use of wate...Desde 8,20 €
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Trek-ation - Teaching Note
Parmar, Bidhan L.; Mead, JennyNota del Instructor DARDEN-E-0412TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0412Desde 0,00 €
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Facebook (A) and (B) - Teaching Note
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyNota del Instructor DARDEN-E-0318TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0318Desde 0,00 €
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Fiddler Livestock Company - Teaching Note
Parmar, Bidhan L.; Antonacci, Claudia; Mead, JennyNota del Instructor DARDEN-E-0379TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0379Desde 0,00 €
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCaso DARDEN-E-0464Ética empresarial y Responsabilidad Social CorporativaThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Desde 5,74 €
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCaso DARDEN-E-0464-EÉtica empresarial y Responsabilidad Social CorporativaThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Desde 5,74 €
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Rent the Runway
Eisenmann, Thomas R.; Winig, LauraCaso HBS-812077-EIniciativa emprendedoraTwo months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve...Desde 8,20 €