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Gillette: The Best Controversy a Man Can Get - Teaching Note
Allison Johnson; Neil Bendle; Angela WangNota del Instructor IVEY-8B20A072-EMarketingTeaching note for product 9B20A072.Desde 0,00 €
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Gillette: The Best Controversy a Man Can Get
Allison Johnson; Neil Bendle; Angela WangCaso IVEY-9B20A072-EMarketingIn March 2019, the head marketing consultant at an advertising agency was thinking about a new pitch for the Gillette brand, which had just experienced a tumultuous two months. In January 2019, Gillette’s controversial “We Believe” ad had been released toDesde 8,20 €
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Moral Theory, Frameworks, and the Language of Ethics and Business
Wicks, Andrew C.; Freeman, R. Edward; Harris, Jared D.; Parmar, Bidhan L.; Mead, JennyNota técnica DARDEN-E-0405-EÉtica empresarial y Responsabilidad Social CorporativaSince ethics is an integral part of management, it is vital for managers to become comfortable with the language of ethics, and to understand how it is inextricable from the language of business. Students will examine key theories of ethics and how they apply to management decision making.Desde 8,20 €
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Differences and Diversity Issues: Selected Vignettes
Freeman, R. Edward; Parmar, Bidhan L.; Dresnick, Jordan; Mead, JennyCaso DARDEN-E-0322-EÉtica empresarial y Responsabilidad Social CorporativaIn an ever-changing world, certain topics - such as sexual orientation, race, ethnicity, and gender - still are hot-button items for many people. This series of vignettes covers many diversity topics, primarily in the workplace, and should promote engaging and intense debate. In reading them, students should try to see each vignette from the different perspectives presented.Desde 8,20 €
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Matchstick Inc.: Word-of-Mouth Marketing (A)
Allison Johnson; Ken MarkCaso IVEY-9B10A019-EMarketingMatchstick Inc. (A) case introduces students to how brands are starting to put in place non-traditional advertising, such as word-of-mouth campaigns. The founder of Toronto-based Matchstick Inc. is working on a campaign for the Ketel One vodka brand. Ketel One, managed by Diageo, a global beverage firm, is trying to increase its awareness and sales in the Canadian market. Ketel One's brand manager has turned to Matchstick to generate awareness am...Desde 8,20 €
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The Ethics of Consulting
Parmar, Bidhan L.; Pritmani, Tanvi; Mead, JennyCaso DARDEN-E-0431-EÉtica empresarial y Responsabilidad Social CorporativaThe consulting field, with its variety of different experiences and scenarios, often presents numerous challenges and conflicts for those involved. These vignettes, some based on actual situations, present a number of dilemmas in which the protagonists must determine the right course of action, often when that is not easily identifiable. These vignettes identify situations in which one’s values, ethical judgment, and sense of fairness might be te...Desde 8,20 €
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The Ethics of Consulting
Parmar, Bidhan L.; Pritmani, Tanvi; Mead, JennyCaso DARDEN-E-0431Ética empresarial y Responsabilidad Social CorporativaThe consulting field, with its variety of different experiences and scenarios, often presents numerous challenges and conflicts for those involved. These vignettes, some based on actual situations, present a number of dilemmas in which the protagonists must determine the right course of action, often when that is not easily identifiable. These vignettes identify situations in which one’s values, ethical judgment, and sense of fairness might be te...Desde 8,20 €
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A Framework for Improving Organizational Interventions
Parmar, Bidhan L.Nota técnica DARDEN-G-0631-EConocimiento y comunicaciónThis technical note analyzes and explores frameworks for improving interventions in organizations. Organizations are complex ecosystems of assumptions, artifacts, and interactions. By understanding how the current system is arranged and recognizing the broader impacts of any intervention, leaders can make more impactful and lasting changes to their organizations. Any framework is only as good as the assumptions that are baked into it. Often the d...Desde 8,20 €
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DonorsChoose.org: Refining a Successful Brand
Allison Johnson; Emily Chen-BendleCaso IVEY-9B15A050-EDirección estratégica, Iniciativa emprendedora, MarketingMore than a decade after its launch, DonorsChoose.org is a successful, well-known and well-regarded charitable organization that supports U.S. public schools. Yet in the years since the organization’s inception, the charity environment has changed, leading the organization’s chief marketing officer to investigate how to further clarify the brand in a shifting space. The case centres on findings delivered by a branding agency regarding a possible ...Desde 8,20 €
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Which Kaptein to Choose? The Havoysund Fleet Question
Fairchild, Gregory B.; Parmar, Bidhan L.; Harris, Jared D.; Mead, JennyCaso DARDEN-E-0419-EÉtica empresarial y Responsabilidad Social CorporativaOlaf Tryggvason, owner of a fleet of fishing ships in a small northern Norwegian town, has been offered and has accepted a reality television deal about the fleet to create a show along the lines of "The Deadliest Catch" and "Big Shrimpin'." He now has to recommend which ships and kapteiner (skippers or captains) in his fleet should be the stars of the show. He also has to consider the various dangers and complexities inherent in making a show li...Desde 8,20 €