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AB InBev, Carling Black Label, and Femicide in South Africa (B)
Parmar, Bidhan L.; Mead, JennyCaso DARDEN-E-0426-EÉtica empresarial y Responsabilidad Social CorporativaAfter much research and discussion about where the company's responsibility lay in addressing the alarming issues of femicide and violence against women, the leadership of the South African Breweries (SAB) and the African branch of Anheuser-Busch InBev (AB InBev) decided to form a partnership and launch a movement and campaign, #NoExcuse. For the campaign, the company partnered with, among others, the consortium, Takuwani Riime (which meant "let ...Desde 5,74 €
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MTS: Strategies for Managing Social Media Platforms - Teaching Note
Yasser RahrovaniNota del Instructor IVEY-8B19E021-ETecnologías de la informaciónTeaching note for product 9B19E021.Desde 0,00 €
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McLaren Formula 1 Team: Racing on the Innovation Track - Teaching Note
Yasser Rahrovani; Vera ChengNota del Instructor IVEY-W27277-EDirección estratégicaTeaching note for product W27276.Desde 0,00 €
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Dominique Ansel Bakery: Scaling the Taste of Innovation
Yasser Rahrovani; Joy LingCaso IVEY-9B20M132-EDirección estratégica, Iniciativa emprendedoraBy May 2014, the bakery of French pastry chef Dominique Ansel had successfully been in operation for two and a half years. During this time, the bakery had gained numerous accolades for its most viral invention-the Cronut, a hybrid between a donut and a croissant. Moving forward, there were opportunities for Ansel’s company to expand beyond its current size and location in New York City. Ansel’s first option was to raise prices. Because the Cronu...Desde 8,20 €
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Brand Activism at Starbucks—A Tall Order?
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyCaso DARDEN-M-0964-EMarketingIn April 2017, Kevin Johnson took over the reigns as CEO of Starbucks, the iconic coffee giant. He faced a number of key decisions to keep the global retail giant competitive, but one in particular loomed large. Over the last few years, Johnson’s predecessor, Howard Schultz, had increasingly used Starbucks as a progressive platform in an attempt to influence the world around its stores, whether he was aiming to smooth out race relations in the Un...Desde 8,20 €
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Rural Credit Cooperatives in India
Li, Wei; Parmar, Bidhan L.Caso DARDEN-BP-0521-EGobierno corporativoRecently, the Indian Congress asked a distinguished committee of experts to analyze and make policy recommendations about India’s Cooperative Financial Institutions (CFIs), which included organizations such as credit unions and cooperative banks. One committee member, Mohan R. Narayan, a leading economist at a prestigious Indian university, was enthusiastic about the job; it was an opportunity to help millions of rural poor and to have a positive...Desde 8,20 €