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The CS Robinson–Ford Merger - Teaching Note
Bourgeois, L. J. III; Hammaker, Paul M.Nota del Instructor DARDEN-BP-0481TN-EGobierno corporativoTeaching note for product BP-0481Desde 0,00 €
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The Tata Nano: The People's Car - Teaching Note
Venkatesan, Rajkumar; Lemley, AmyNota del Instructor DARDEN-M-0768TN-EMarketingTeaching note for product M-0768Desde 0,00 €
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Whole Foods Market and Wild Oats Merger - Teaching Note
Bourgeois, L. J. III; Hammaker, Paul M.; Aprill, Chris; Payne, Daniel; Ring, Stephanie; Strauss, KristinNota del Instructor DARDEN-BP-0533TN-EGobierno corporativoTeaching note for product BP-0533Desde 0,00 €
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Integration of Wachovia and Golden West (A) and (B) - Teaching Note
Bourgeois, L. J. III; Hammaker, Paul M.; Jackson, Matt; Maher, Dave; Schwarzschild, AdamNota del Instructor DARDEN-BP-0532TN-EGobierno corporativoTeaching note for product BP-0532Desde 0,00 €
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCaso DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Desde 8,20 €
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News Corporation and Dow Jones & Company, Inc.
Bourgeois, L. J. III; Hammaker, Paul M.; Kapur, Divyaksh; Mussio, MichaelCaso DARDEN-BP-0534-EGobierno corporativoBillionaire Rupert Murdoch, CEO of News Corporation, has purchased the Dow Jones & Company, which includes the Wall Street Journal, from the Bancroft family after many family discussions about the sale. At issue is whether Murchoch, known for his involved and hands-on management style, will impose his will on the editorial personnel and policies of the WSJ and risk destroying the very intellectual capital he has just acquired.Desde 8,20 €
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Starbucks: Schultz Back in the Brew
Snell, Scott A.; Lemley, AmyCaso DARDEN-OB-0970-ELiderazgo y Dirección de personasCan the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's efforts to streamline operations compromised the Starbucks experience or was a changing economy to blame? Schultz considers whether to close existing stores, slow U.S. growth while expanding overseas, and improve the customer experience, which he be...Desde 8,20 €
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Whole Foods Market and Wild Oats Merger
Bourgeois, L. J. III; Hammaker, Paul M.; Aprill, Chris; Payne, Daniel; Ring, Stephanie; Strauss, KristinCaso DARDEN-BP-0533-EGobierno corporativoWhole Foods and Wild Oats were both natural- and organic-food stores that competed for similar customers on values such as high-quality and healthy products, excellent customer service, knowledge of products, and an enjoyable shopping experience. In February 2007, Whole Foods announced that it would purchase a smaller, yet formidable competitor, Wild Oats. There was tremendous geographic complementarity involved: The merger would give Whole Foods...Desde 8,20 €
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Integration of Wachovia and Golden West (B)
Bourgeois, L. J. III; Hammaker, Paul M.; Jackson, Matt; Maher, Dave; Schwarzschild, AdamCaso DARDEN-BP-0535-EGobierno corporativoThe integration team had planned and implemented the changes. The two goals to maintain momentum and keep the core value of Golden West operations in place were accomplished. From the time the deal was announced, Wachovia and Golden West had been cross-selling each other’s products. Much time was invested early on in getting all parties up to speed. But everything fell apart only months after the integration when in July of 2007 Wachovia took a h...Desde 5,74 €
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Building the New Bosco-Zeta Pharma (A)
Bourgeois, L. J. III; Hammaker, Paul M.; Bose, Nandini; Goswami, Yogesh; Mathur, Sudeep; Powers, JohnCaso DARDEN-BP-0525-EGobierno corporativoAfter Bosco Pharmaceutical’s acquisition of Zeta AG, the Bosco chairman is unsure whether to merge the two firms using only internal resources or accept the help of Deloitte Consulting. Deloitte advocates an overhaul of Bosco’s organizational structure to accommodate Zeta, a company one-fifth Bosco’s size. The chairman is uncertain whether to adopt Zeta’s worldwide product structure or whether Zeta should be required to conform to Bosco’s more ge...Desde 8,20 €