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The Wm. Wrigley Jr. Company: Capital Structure, Valuation, and Cost of Capital (Spanish version)
Bruner, Robert F.; Carr, SeanCaso DARDEN-F-1840FinanzasEsta es una traducción al español de la versión del 15 de noviembre de 2005 del caso UVA-F-1482. En junio de 2002, el director de un fondo de cobertura "el inversionista activo" está considerando las posibles ganancias de aumentar la capitalización de la deuda de The Wm. Wrigley Jr. Company. Wrigley ha sido financiado de manera conservadora y, a la fecha del caso, no tiene deudas. Las tareas para el estudiante son: • Estimar el cambio potencial e...Desde 8,20 €
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FedEx Corp. versus United Parcel Service of America, Inc.: Who Will Deliver Returns from China?
Bruner, Robert F.; Lipson, Marc L.; Carr, SeanCaso DARDEN-F-1601-EFinanzasIn early 2006, the anticipated expansion of package delivery services in China provided a great opportunity for the two package delivery giants FedEx and UPS. It was unclear which of these firms would make the most of this opportunity. An analysis of financial performance suggests that UPS is the better performer. On the other hand, the FedEx stock price performance has been far stronger. This apparent conflict highlights the fact that stock pric...Desde 8,20 €
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The Panic of 1907
Bruner, Robert F.; Debaere, Peter; Carr, SeanCaso DARDEN-G-0619-EConocimiento y comunicaciónThe case discusses and analyzes the runup to the financial panic of 1907 and its aftermath. Market conditions and institutional responses are highlighted. We sketch the broader economic context and the monetary situation in particular. The case draws on the Bruner and Carr (2007) book, "The Panic of 1907: Lessons Learned from the Market’s Perfect Storm" and on the Friedman and Schwartz (1963) book, "A Monetary History of the United States, 1867-1...Desde 8,20 €
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (A)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCaso DARDEN-ENT-0232Iniciativa emprendedoraThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipDesde 8,20 €
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (B)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCaso DARDEN-ENT-0233Iniciativa emprendedoraThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipDesde 5,74 €
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Penicillin: The Miracle Drug
Bruner, Robert F.; Carr, Sean; Bojanski, Michael; Hogan, Sean; Shepherdson, WillCaso DARDEN-ENT-0234-EIniciativa emprendedoraThis case is a study of the initial discovery of penicillin and how it came to be a mass-market product. The discovery of penicillin is fascinating first and foremost because of its direct, life-saving benefits and because of the context of World War II that surrounded its rise. Throughout the case, an argument is made for the importance of this invention not only for the society of the 1940s, but for our society today. Students are introduced to...Desde 8,20 €
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Karen Bruck: Growing Managers at MercadoLibre
Margolis, Joshua D.; Miguel, Fernanda; Cal, MarianaCaso HBS-421013-ELiderazgo y Dirección de personasKaren Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers, who, while analytically savvy, has an approach that does not fit in with the company's culture.Desde 8,20 €
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Susie Mulder at NIC+ZOE
Fubini, David G.; Margolis, Joshua D.; Herman, KerryCaso HBS-415043-ELiderazgo y Dirección de personasSusie Mulder must decide how to lead NIC+ZOE-the women's apparel brand she had recently joined as CEO-from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and savvy private equity investors, NIC+ZOE seems perfectly positioned for growth, but the company is struggling to execute efficiently, and senior managers are torn about a key decision: whether to go into e-commerce or not.Desde 8,20 €
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Workplace Safety at Alcoa (A) (Spanish Version)
Clark, Kim B.; Margolis, Joshua D.Caso HBS-604S19Servicios y operacionesExamina el desafío que enfrentan los gerentes de una planta de fabricación de aluminio grande en su campaña para mejorar la seguridad en el trabajo. El CEO de la compañía ha hecho de la seguridad una prioridad. La planta ha hecho grandes progresos en la reducción de la tasa de lesiones, pero ahora se enfrenta a la necesidad de acelerar su mejora. Para ello se requiere el director de seguridad a tener en cuenta el progreso hasta la fecha y analiza...Desde 8,20 €
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How to Bounce Back from Adversity (Spanish version)
Margolis, Joshua D.; Stoltz, Paul G.Artículo HBS-R1001ELiderazgo y Dirección de personashow to manage corporate transformation, what we understand about personal resilience, whether the United States can reclaim its leadership role in innovation and invention, and how executives in strategy and marketing are reconceiving the work they do.Desde 8,20 €