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Delivering the Goods at Shippo
Bussgang, Jeffrey J.; Rayport, Jeffrey; Hull, OliviaCaso HBS-817065-EIniciativa emprendedoraLaura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo's e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print package labels, has been steady in the nine months since it went live. But traction with the firm's developer-friendly product, an API that allows la...Desde 8,20 €
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The Wm. Wrigley Jr. Company: Capital Structure, Valuation, and Cost of Capital (Spanish version)
Bruner, Robert F.; Carr, SeanCaso DARDEN-F-1840FinanzasEsta es una traducción al español de la versión del 15 de noviembre de 2005 del caso UVA-F-1482. En junio de 2002, el director de un fondo de cobertura "el inversionista activo" está considerando las posibles ganancias de aumentar la capitalización de la deuda de The Wm. Wrigley Jr. Company. Wrigley ha sido financiado de manera conservadora y, a la fecha del caso, no tiene deudas. Las tareas para el estudiante son: • Estimar el cambio potencial e...Desde 8,20 €
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Mattermark
Bussgang, Jeffrey J.; Lobb, AnnelenaCaso HBS-816073-EDirección estratégicaMattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She needed to build up sales and marketing; she also wanted to invest in her product, which was already popular in the VC market, but was increasingly gaining traction in other markets. Sa...Desde 8,20 €
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Plastiq
Bussgang, Jeffrey J.; Jain, Gaurav; Haddad, Liroy; Langford, Luke; Noble, MattCaso HBS-813125-EIniciativa emprendedoraThe young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales team be led by an experienced senior sales executive or a scrappy, mid-level sales manager?Desde 8,20 €
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Predictive Biosciences
Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Kiron, DavidCaso HBS-811015-EIniciativa emprendedoraA small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team.Desde 8,20 €
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The Growth Manager
Bussgang, Jeffrey J.; Benbarak, NadavCaso HBS-819034-EIniciativa emprendedoraDesde 8,20 €
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Chief: Role for Carolyn Childers
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Chen, Katherine; Kelley, JuliaCaso HBS-920019-EDesde 8,20 €
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Mattermark, Teaching Plan
Bussgang, Jeffrey J.; Lobb, AnnelenaNota del Instructor HBS-817090-EDirección estratégicaTeaching plan for case 816073.Desde 0,00 €
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ZappRx, Teaching Plan
Bussgang, Jeffrey J.; Hull, OliviaNota del Instructor HBS-819018-EIniciativa emprendedoraTeaching note for case 818001.Desde 0,00 €
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Growth Hacking at Bazaart (B)
Bussgang, Jeffrey J.; Preble, MatthewCaso HBS-815077-EIniciativa emprendedoraGrowth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A).Desde 5,74 €