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Brooke Correll and Clos Du Val: Adventures in Napa Valley (A)
Moore, Marian Chapman; Glinska, GosiaCaso DARDEN-M-0733-EMarketingThis case is the first in the series. An established winery’s first marketing director is charged with reviving the once-hot brand. Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its marketing budget?Desde 8,20 €
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
Moore, Marian Chapman; Glinska, GosiaCaso DARDEN-M-0749-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Desde 5,74 €
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)
Moore, Marian Chapman; Glinska, GosiaCaso DARDEN-M-0742-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Desde 5,74 €
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign
Murray, Meghan; Glinska, GosiaCaso DARDEN-M-0880-EMarketingThis case follows a young entrepreneur as she launches a crowdfunding campaign to expand her already-established craft ice cream company. The story reveals the several steps taken from the planning phase through execution of the online campaign. This case provides an opportunity for students to learn about the benefits and drawbacks of crowdfunding, both as a form of marketing a business as well as garnering capital for expansion of a small busin...Desde 8,20 €
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Jennifer Parks at PillarPoint Home Loans: Developing a New-Growth Initiative
Liedtka, Jeanne M.; Glinska, GosiaCaso DARDEN-ENT-0102-EIniciativa emprendedoraJennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative for her company, a small mortgage division of one of the largest U.S. credit card issuers. The company has more than 60 million accounts worldwide and a reputation as a leader in direct marketing and online services. After studying the industry, Parks identifies what she believes is a high-po...Desde 8,20 €
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Laura Mitchell at Cincinnati Public Schools
Liedtka, Jeanne M.; Frey, Sherwood C. Jr.Caso DARDEN-BP-0554-EGobierno corporativoLaura Mitchell began her career as a teacher in an affluent school outside of Atlanta and then returned a year later to her hometown of Cincinnati, to an urban school with a high poverty rate. The case details Mitchell's journey throughout her teaching and administrative career, and challenges the reader to change the way one thinks about Instructional Leadership.Desde 8,20 €
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The Roommates' Decision
Frey, Sherwood C. Jr.; Bass, Lucien; Halter, Kelly M.; Markwood, MeredithCaso DARDEN-QA-0846-EAnálisis de decisionesThis case is designed for use in undergraduate courses that cover negotiation skills and organizational behavior. Its relatable context and integrated lessons fits well within modules on multiperson situations, coalitions, and conflict resolution. It particularly complements "Kicks Inc.: Background Information" (UVA-QA-0739) well, and could be used as a precursor for complicated multiperson negotiations and situations. Devin Moore, Jessie Taylor,...Desde 8,20 €
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Marietta Industries
Frey, Sherwood C. Jr.; Bacon, PaulCaso DARDEN-QA-0773-EAnálisis de decisionesThis case and its companion, "LoMar Adhesives" (UVA-QA-0774), are intended for MBA, executive education, and MBA executive audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Clare Clemons, vice president of Business Development and Acquisitions for Marietta Industries (a large multinational corporation), who is working on the potential acquisition of LoMar Adhesives, a small, closely hel...Desde 8,20 €
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LoMar Adhesives
Frey, Sherwood C. Jr.; Bacon, PaulCaso DARDEN-QA-0774-EAnálisis de decisionesThis case and its companion, "Marietta Industries" (UVA-QA-0773), are intended for MBA, executive education, and MBA executive audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Stephen Rucker, president and CEO of LoMar Adhesives, who is considering selling his small, closely held company and will be meeting with the vice president of Business Development and Acquisitions for Marietta I...Desde 8,20 €