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Creatividad e innovación. Cómo fomentarlas
Wilkinson, Helen; Cardona Soriano, PabloNota técnica DPON-54Liderazgo y Dirección de personasEsta nota técnica tiene como objetivo ayudar al desarrollo personal de la competencia directiva de creatividad. Una empresa no es creativa e innovadora de por sí, como ente abstracto. Si lo es, es porque las personas que la integran son creativas. Ahora bien, el talento creativo ¿es sólo propiedad de unos pocos privilegiados o cualquier ser humano puede desarrollarlo? El talento se compone de actitud y aptitud, es decir, de predisposición y capac...Desde 8,20 €
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El propósito de Makonsa (E)
Almandoz, John; Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, CarlosCaso DPO-772Liderazgo y Dirección de personasEste ejercicio sirve para aprender a utilizar la dirección por objetivos y misiones como metodología de implantación de la misión en la empresa. Los participantes se dividen en cuatro equipos, que representan cuatro departamentos básicos de la empresa. Cada equipo tiene que desarrollar las misiones participadas, los indicadores y los objetivos para contribuir a la misión de la empresa. Este caso está basado en "La misión de Makonsa (B)" , DPO-429...Desde 5,74 €
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L.L.Bean Latin America - Teaching Note
Cardona Soriano, Pablo; Garrido J. P.Nota del Instructor FHT-39-ELiderazgo y Dirección de personasL.L.Bean is the world's leading cataloger in the outdoor specialty field. In the 87 years since its founding it has grown from a one-room operation producing and selling a single product, to selling 16,000 different items, with customers in 147 countries around the world. Meeting the needs of customers outside the U.S. entails many difficulties. Key to L.L.Bean's success is its strong culture. The case is intended to provide students with the bas...Desde 0,00 €
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Toddler Treasures, Inc. - Teaching Note
Brownlee, E. Richard IINota del Instructor DARDEN-C-2306TN-EContabilidad y controlTeaching note for product C-2306Desde 0,00 €
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Giberson's Glass Studio
Brownlee, E. Richard IICaso DARDEN-C-2205-EContabilidad y controlEdward Englehardt Giberson, the proprietor, is a skilled glassblower whose business is on the verge of bankruptcy. He works in his studio almost every day, and his products sell reasonably well. On average, he has at least a two-week backlog of orders. He realizes his prices are too low, yet the artistic nature of his products makes it difficult to set prices based on any systematic assessment of demand or comparison with similar products. In des...Desde 8,20 €
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Toddler Treasures, Inc.
Brownlee, E. Richard IICaso DARDEN-C-2306-EContabilidad y controlStudents must determine the price (rate) and quantity (efficiency) variance for materials and labor used in manufacturing a new product, along with delivery variances. Does the company product manager's decision to change materials appear to be a good one? This start-up company grew from a cottage industry to a manufacturing company.Desde 8,20 €
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World Wildlife Fund and The Coca-Cola Company: A Global Partnership for Freshwater Conservation - Teaching Note
Brownlee, E. Richard IINota del Instructor DARDEN-ENT-0204TN-EIniciativa emprendedoraTeaching note for product ENT-0204Desde 0,00 €
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Wilmont Chemical Corporation
Brownlee, E. Richard IICaso DARDEN-C-2207-EContabilidad y controlThe Wilmont Chemical Corporation produces a variety of industrial products, including a specialty chemical called SC. The company uses an actual costing system and the LIFO inventory method. At the beginning of each year, the company’s controller estimates the total direct cost (omitting any manufacturing overhead allocation) per unit of producing SC. Unfortunately, the market demand and selling price are difficult to predict, as are the raw mate...Desde 8,20 €
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World Wildlife Fund and The Coca-Cola Company: A Global Partnership for Freshwater Conservation
Brownlee, E. Richard II; Elias, AllisonCaso DARDEN-ENT-0204-EIniciativa emprendedoraThis case is used in Darden's "Economics of Water" course elective. Suzanne Apple, senior vice president of private sector engagement at World Wildlife Fund-United States (WWF), was preparing for an important meeting with her counterpart at The Coca-Cola Company (TCCC). The two companies had formed a tremendously successful partnership several years earlier that focused on freshwater conservation and other environmental issues. With the original ...Desde 8,20 €
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Present Value Applications - Teaching Note
Brownlee, E. Richard II; Wiese, CatherineNota del Instructor DARDEN-C-2100TN-EContabilidad y controlTeaching note for product C-2100Desde 0,00 €