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Häagen-Dazs Ice Cream (A). La creación de una marca global
Joachimsthaler, Erich A.; Taugbol P.Caso M-967MarketingEn 1992, poco antes de la apertura de los Juegos Olímpicos de Barcelona, Häagen-Dazs abrió su primera heladería, en la Rambla de Cataluña de dicha ciudad. Pocos meses más tarde, la familia Farga, con larga tradición en el mundo de la pastelería y los helados en Barcelona, empieza a abrir sus propias heladerías de lujo, bajo la denominación Farggi Tub's & Ice Cream. El caso describe las actividades competitivas desarrolladas por ambos grupos hasta...Desde 8,20 €
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Caso M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Desde 5,74 €
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Häagen-Dazs Ice Cream (A). The Making of a Global Brand
Joachimsthaler, Erich A.; Taugbol P.Caso M-967-EMarketingIn 1992, shortly before the city hosted the Olympic Games, Häagen-Dazs opened its first ice-cream parlor in Barcelona, in Rambla de Cataluña. A few months later, the Farggi family, who had a long tradition in the patisserie and ice-cream business in Barcelona, started to open their own luxury ice-cream parlors under the name Farggi Tub's & Ice Cream. The case describes the two groups' competitive activities until the beginning of 1994. It also re...Desde 8,20 €
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Toddler Treasures, Inc. - Teaching Note
Brownlee, E. Richard IINota del Instructor DARDEN-C-2306TN-EContabilidad y controlTeaching note for product C-2306Desde 0,00 €
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Giberson's Glass Studio
Brownlee, E. Richard IICaso DARDEN-C-2205-EContabilidad y controlEdward Englehardt Giberson, the proprietor, is a skilled glassblower whose business is on the verge of bankruptcy. He works in his studio almost every day, and his products sell reasonably well. On average, he has at least a two-week backlog of orders. He realizes his prices are too low, yet the artistic nature of his products makes it difficult to set prices based on any systematic assessment of demand or comparison with similar products. In des...Desde 8,20 €
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Toddler Treasures, Inc.
Brownlee, E. Richard IICaso DARDEN-C-2306-EContabilidad y controlStudents must determine the price (rate) and quantity (efficiency) variance for materials and labor used in manufacturing a new product, along with delivery variances. Does the company product manager's decision to change materials appear to be a good one? This start-up company grew from a cottage industry to a manufacturing company.Desde 8,20 €
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World Wildlife Fund and The Coca-Cola Company: A Global Partnership for Freshwater Conservation - Teaching Note
Brownlee, E. Richard IINota del Instructor DARDEN-ENT-0204TN-EIniciativa emprendedoraTeaching note for product ENT-0204Desde 0,00 €
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Wilmont Chemical Corporation
Brownlee, E. Richard IICaso DARDEN-C-2207-EContabilidad y controlThe Wilmont Chemical Corporation produces a variety of industrial products, including a specialty chemical called SC. The company uses an actual costing system and the LIFO inventory method. At the beginning of each year, the company’s controller estimates the total direct cost (omitting any manufacturing overhead allocation) per unit of producing SC. Unfortunately, the market demand and selling price are difficult to predict, as are the raw mate...Desde 8,20 €
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Caso M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Desde 8,20 €