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Snow Brand Milk Products (A): Assessing the Possibility for Revitalization
Werhane, Patricia H.; Mead, Jenny; Saito, Akira; Koehn, Daryl; Wolfe, ReginaCaso DARDEN-E-0347-EÉtica empresarial y Responsabilidad Social CorporativaThis three-case series, set in Japan, explores corporate responsibility and brand rebuilding in the face of a serious crisis. Suitable for MBA, executive education, and undergraduate students, it depicts a consumer advocate's decision-making process as she considers whether to help a company restore its badly tarnished reputation. In spring 2002, leading consumer activist Nobuko Hiwasa was invited to join the Japanese company Snow Brand Milk Prod...Desde 8,20 €
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A Game Too Far
Parmar, Bidhan L.; Gregorio, Alex; Mead, JennyCaso DARDEN-E-0465Ética empresarial y Responsabilidad Social CorporativaThe protagonist in this case, founder of a successful, privately held tabletop board gaming company, has to make some tough decisions about whether to move forward with two of the company's board games. Recent years had seen a renaissance for board games and their audience, and the board game market, driven primarily by millennials, was estimated to be worth roughly $12 billion dollars by 2023. The decision is whether to print a second run of T...Desde 8,20 €
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A Game Too Far
Parmar, Bidhan L.; Gregorio, Alex; Mead, JennyCaso DARDEN-E-0465-EÉtica empresarial y Responsabilidad Social CorporativaThe protagonist in this case, founder of a successful, privately held tabletop board gaming company, has to make some tough decisions about whether to move forward with two of the company's board games. Recent years had seen a renaissance for board games and their audience, and the board game market, driven primarily by millennials, was estimated to be worth roughly $12 billion dollars by 2023. The decision is whether to print a second run of T...Desde 8,20 €