Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Robinsons Retail Holdings Inc.: Navigating Rustan’s Acquisition - Teaching Note
Sandeep Puri; Shweta Pandey; Babak HayatiNota del Instructor IVEY-8B19A047-EMarketingTeaching note for product 9B19A047.Desde 0,00 €
-
Air India: The Image Damage of “Pee-Gate” - Teaching Note
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriNota del Instructor IVEY-W33711-EDirección estratégica, MarketingTeaching note for product W33710.Desde 0,00 €
-
Snow Brand Milk Products (A): Assessing the Possibility for Revitalization
Werhane, Patricia H.; Mead, Jenny; Saito, Akira; Koehn, Daryl; Wolfe, ReginaCaso DARDEN-E-0347-EÉtica empresarial y Responsabilidad Social CorporativaThis three-case series, set in Japan, explores corporate responsibility and brand rebuilding in the face of a serious crisis. Suitable for MBA, executive education, and undergraduate students, it depicts a consumer advocate's decision-making process as she considers whether to help a company restore its badly tarnished reputation. In spring 2002, leading consumer activist Nobuko Hiwasa was invited to join the Japanese company Snow Brand Milk Prod...Desde 8,20 €