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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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Goldman Sachs Goes to Rikers Island
Loutskina, Elena; Frank, Mary Margaret; Yemen, Gerry; Maiden, Stephen E.Caso DARDEN-F-1807-EFinanzasYi Hua, the leader of an impact-investing initiative at Goldman Sachs, was examining a new financial arrangement in a proposed public-private partnership called the Rikers Island Social Impact Bond (SIB). The proposed SIB was the result of a partnership between Goldman Sachs, the New York City (NYC) Department of Correction, Bloomberg Philanthropies, and three nongovernmental organizations (NGOs)-MDRC, Osborne Association (Osborne), and the Vera ...Desde 8,20 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
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Brand Purpose
Whitler, Kimberly A.; Pohl, MarkNota técnica DARDEN-M-1016-EMarketingThis technical note will help provide insight on what a brand purpose is, why it matters, and how companies can vary in their design and application of brand purpose. Since the concept of brand purpose is an emerging idea, growing in importance within theDesde 8,20 €
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Basic Deal Structures
Frank, Mary Margaret; Hoffarth, AlexanderNota técnica DARDEN-F-1862-EFinanzasThis technical notes discusses three basic deal structures used to acquire another corporation. Asset acquisitions, stock acquisitions, and mergers under state law are the three common legal forms discussed.Desde 8,20 €
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JUST Capital - Teaching Note
Frank, Mary Margaret; Matos, PedroNota del Instructor DARDEN-F-1844TN-EFinanzasTeaching note for product F-1844TNDesde 0,00 €
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UFS Corporation (A)
Frank, Mary MargaretCaso DARDEN-C-2323-EContabilidad y controlA new credit analyst for a bank has received the consolidated balance sheet of a conglomerate and the balance sheet of its intended target company. The bank wants her to consider the credit risk at UFS Corporation (UFS), but she realizes that she needs information that wasn’t included in the balance sheets. Students will be able to examine the information she obtains from the loan officer responsible for UFS.Desde 8,20 €
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UFS Corporation (B)
Frank, Mary MargaretCaso DARDEN-C-2324-EContabilidad y controlThe credit analyst for a bank is asked to consider the credit risk at UFS Corporation (UFS). She obtains the information not included in the balance sheets but still needs to consider UFS's relationship with other companies. She asks a colleague for a lesson in push-down accounting.Desde 5,74 €
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Brand Measurement Methods
Whitler, Kimberly A.; Regan, EllenNota técnica DARDEN-M-0920-EMarketingWhile the importance of developing a superior brand is a common goal across firms, a key challenge marketers face is the measurement of a brand. What does it mean to measure a brand? It is about the worth of the brand? Is it about the target consumer’s perception? Or is it about how well known the brand is? The purpose of this tech note is to: (1) create a conceptual model framing the ways in which brands can be measured, (2) describe the key mea...Desde 8,20 €