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Corteva Agriscience: Seeding a New Company (B)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCaso DARDEN-BC-0296This case, a follow-up to “Corteva Agriscience: Seeding a New Company (A)” (UVA-BC-0295), provides an epilogue to the story of Jim Collins, CEO of Corteva Agriscience (Corteva), and a look at the ongoing strengths of the company he had helped to build.Desde 5,74 €
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Corteva Agriscience: Seeding a New Company (A)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCaso DARDEN-BC-0295This case introduces Corteva Agriscience (Corteva) and its CEO, Jim Collins. Corteva was the corporate offspring of a 2015 merger between Dow and DuPont, two of the world’s largest chemical companies. It was created to be the agriculture business that tieDesde 8,20 €
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ViniBrasil: New Latitude Wines
Bell, David E.; Neves, Marcos Fava; Thome e Castro, Luciano; Shelman, MaryCaso HBS-509003-EMarketingViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting. ViniBrasil 'Rio Sol' wines, which have received several awards, are sold mainly in Brazil where per capita wine consumption is low and there is strong competition from inexpensive impor...Desde 8,20 €
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Fonterra
Bell, David E.; Shelman, MaryCaso HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Desde 8,20 €
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Nestle
Bell, David E.; Shelman, MaryCaso HBS-509001-EMarketingIn April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestle model."Desde 8,20 €
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Diamond Foods
Bell, David E.; Shelman, MaryCaso HBS-510013-ECEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?Desde 8,20 €
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Academia Barilla, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-508015-EDirección estratégicaTeaching Note to (507-001).Desde 0,00 €
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Olam International, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-509056-EMarketingTeaching Note for [509002].Desde 0,00 €
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Alltech...naturally, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-510086-EMarketingTeaching Note for [508033].Desde 0,00 €
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Ebro Puleva, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-510100-EDirección estratégicaTeaching Note for 510026.Desde 0,00 €