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Maria's Ristorante
Weiss, Elliott N.; Maiden, Stephen E.Caso DARDEN-OM-1536-EServicios y operacionesIn an effort to save his business, Paul Marciano, the owner of Italian family restaurant Maria’s Ristorante, runs a number of experiments focused on improving the customer experience around his target customer segment. These experiments lead to a better understanding about his business and cause him to make specific changes to his business model that ultimately improve things across the board. The experiments are based on research from the academ...Desde 8,20 €
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Behavioral Economics and the Service Organization
Weiss, Elliott N.; Maiden, Stephen E.Nota técnica DARDEN-OM-1548-EServicios y operacionesThis note summarizes some important learnings from the study of behavioral economics of which service organizations should be aware in order to enhance customers' emotional experiences and help direct their decision making—in an ethical manner.Desde 8,20 €
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The Curious Case of the Disputed Rabbits
Weiss, Elliott N.; Maiden, Stephen E.Caso DARDEN-OM-1618-EServicios y operacionesService systems are inherently subject to variability, whether through customers, service providers, suppliers, or unexpected events. Yet customers demand excellence and consistency regardless of this variability. In general, there are two ways to handle this variability—through people or through processes. We use the concept of robustness to describe these two approaches. This case uses an inventory mishap at a pet store to explore the need for ...Desde 8,20 €
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LeMar Outdoor Play Products, Ltd.: An Outsourcing Decision to India
Haskins, Mark E.; Simko, Paul J.Caso DARDEN-C-2440-EContabilidad y controlThis case, based on general business experience, casts students in the role of analyzing the financial effects of a possible outsourcing decision. Lee and Marcia Mills, owners of LeMar Outdoor Play Products, Ltd. (LOPP), a Canadian company that designs, manufactures, and installs outdoor play equipment, are faced with a decision pertaining to whether LOPP should outsource the company’s back-office information technology enabled services (IT-ES) f...Desde 8,20 €
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Evaluating Financial and Operational Performance in the Airline Industry
Weiss, Elliott N.; Maiden, Stephen E.Caso DARDEN-OM-1535-EServicios y operacionesFrom its earliest beginnings in the years following World War II, the commercial airline industry has grown into an essential component supporting economic growth, trade, investment, and tourism throughout the world. This case includes short profiles for four airlines—United, Southwest, Spirit, and Japan Airlines—including descriptions of each company’s operations strategy, history, and financial situation. A series of exhibits provides income st...Desde 8,20 €
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The "What If" Effects of an Income Tax Rate Change: A Deferred Tax Focus
Haskins, Mark E.; Simko, Paul J.Caso DARDEN-C-2448-EContabilidad y controlA change in the corporate US federal income tax rate necessitates an adjustment to a company’s balance sheet deferred tax account. Stephanie Allen has been tasked with determining the projected effects of several “what if” changes in the corporate income tax rate on her employer’s (Software for Seniors, Corp.) and a peer’s DuPont ratios and earnings per share performance measures. This general experience-based case uses data created by the autho...Desde 8,20 €
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Sonvilier Pen Company: An Outsourcing Decision
Simko, Paul J.; Haskins, Mark E.Caso DARDEN-C-2406-EContabilidad y controlThe COO for Sonvilier Pen, an elite manufacturer of high-quality ballpoint and fountain pens, had gotten a proposal to outsource two pen components to Li Manufacturing, a specialist in the molding and production of intricate metals, located in southeastern China. The proposal was intriguing, but there were a number of factors for the COO to consider before making a decision.Desde 8,20 €
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OYO Hotels USA: Coming to America
Weiss, Elliott N.; Maiden, Stephen E.Caso DARDEN-OM-1641-EServicios y operacionesThis case studies the growth of OYO Hotels (OYO) to illustrate the operational processes necessary to succeed in the service sector. The case allows for a discussion of employee- and customer-management systems, tech-driven solutions, and profit drivers. The material unfolds OYO's growth and its solution for making economy hotels discoverable and bookable online. The case raises a series of questions around OYO's business model, its ability to ...Desde 8,20 €
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Sonvilier Pen Company: An Outsourcing Decision - Teaching Note
Simko, Paul J.; Haskins, Mark E.Nota del Instructor DARDEN-C-2406TN-EContabilidad y controlTeaching Note of product C-2406Desde 0,00 €
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Tirumala Tirupati: Wait a Moment
Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.Caso DARDEN-OM-1533-EServicios y operacionesThis case examines the queueing issues caused by the growth in popularity of one of the most visited Hindu temples in the world. On January 2, 2015, Ramesh and Vasantha Gupta visit Tirumala Venkateswara Temple, just a day after some 210,000 people crowded the 2,000-year-old site. The case describes the many enhancements that the temple administrator, Tirumala Tirupati Devasthanams (TTD), has implemented since its management of the temple complex ...Desde 8,20 €