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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
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David's Bridal: Customer Relationship Management in the Digital Age - Teaching Note
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieNota del Instructor DARDEN-M-0899TN-EMarketingTeaching note for product M-0899Desde 0,00 €
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SunTrust Banks, Inc.: Coke Refreshes Tier 1 Capital
Frank, Mary Margaret; Thompson, SylvieCaso DARDEN-C-2337-EContabilidad y controlAs the 2008 financial crisis continued to intensify, a SunTrust executive was preparing for a presentation she would make to the rest of her team. SunTrust’s CEO had put together the team to review selling the bank’s large holding of Coca-Cola shares to obtain much-needed cash. Cash was needed because in the second quarter of 2008, SunTrust had experienced continued deterioration of its assets.Desde 8,20 €
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J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCaso DARDEN-M-0835-EMarketingThe new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on “Everyday Fair Prices.” Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.Desde 8,20 €
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J. C. Penney: Reinventing Fair and Square Deals (B)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCaso DARDEN-M-0836-EMarketingIn this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.Desde 5,74 €
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The Influence of Cultural Values in Business Practice
Behfar, Kristin J.; Thompson, Sylvie; Yemen, GerryNota técnica DARDEN-OB-1056-ELiderazgo y Dirección de personasCulture is a highly complex set of learned behaviors that function at multiple levels. Cultural challenges go beyond overcoming language differences and navigating different national legal systems. Cultural values interlock with many national systems, which influence the way business is developed and how deals are made. Managers who understand how to navigate such differences are in high demand.Desde 8,20 €
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J. C. Penney: The "Think Big" Strategy
Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.Caso DARDEN-M-0841-EMarketingThis case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a presentation by an investor in J. C. Penney and the implications of the company’s turnaround strategy. This case provides an alternative approach to the market positioning discussion in the two-part case, “J. C. Penney: Reinventing Fair and Square Deals (...Desde 8,20 €
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Progressive Insurance: Making Pay As You Drive a Snap for Consumers
Farris, Paul W.; Thompson, Sylvie; Steenburgh, Thomas J.Caso DARDEN-M-0873-EMarketingHeather Day, a marketing director and brand manager, must evaluate her options for Progressive Insurance’s next Snapshot product advertising campaign. Working on a limited budget, Day must select between employing television ads featuring the popular character known as Flo and continuing with the launch of advertising campaigns already in use, such as “Rate Sucker.” The case places Progressive’s proposed advertising campaign into a broader histor...Desde 8,20 €