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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyNota del Instructor DARDEN-E-0351TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0351Desde 0,00 €
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An Introduction to Ethics: Framing and Key Themes in Business Ethics
Wicks, Andrew C.; Parmar, Bidhan L.; Freeman, R. Edward; Harris, Jared D.; Mead, JennyNota técnica DARDEN-E-0340-EÉtica empresarial y Responsabilidad Social CorporativaThis technical note provides an introduction to the some of the key concepts of ethics relevant to business.Desde 8,20 €
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POSCO and "Thanks Sharing"
Mead, Jenny; Krehmeyer, Dean; Sisodia, Rajendra; Freeman, R. EdwardCaso DARDEN-E-0397-EÉtica empresarial y Responsabilidad Social CorporativaPOSCO was a South Korean company that manufactured and sold products such as hot-rolled and cold-rolled steel, stainless steel plates, wire rods, and silicon steel sheets. POSCO management had worked hard since 2011 to infuse the company with the tenets of conscious capitalism and to make the company a "Firm of Endearment." Consequently, it came as an unhappy surprise when the New Economics Foundation (NEF) ranked South Korea 68th out of 143 coun...Desde 8,20 €
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Norwegian Women's Beach Handball: Bucking the Bikini Bottoms
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Elias, AllisonCaso DARDEN-E-0492-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2021, as they prepared for the European Beach Handball Championship, the Norwegian women's beach handball team rebelled against wearing bikini bottoms as part of their uniforms. The bottoms had been imposed as part of dress code for women by the International Handball Federation (IHF) despite the fact that they were impractical and, members of the team thought, degrading. The players wanted to wear shorts instead, but knew that i...Desde 8,20 €
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How to Make the Other Side Play Fair
Bazerman, Max H.; Kahneman, DanielArtículo HBS-R1609F-EIn legal disputes, contested insurance claims, and similarly adversarial negotiations, one party is likely to open with an inflated claim or a lowball offer. And if the other side's position is unreasonable, it may make little sense to be reasonable yourself. But if everyone routinely came to a dispute with a realistic starting position, the offers would be more or less aligned, and any negotiation that followed would most likely be relatively ci...Desde 8,20 €
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Why Good Accountants Do Bad Audits (Spanish version)
Bazerman, Max H.; Loewenstein, George; Moore, Don A.Artículo HBS-R0211GContabilidad y controlOn July 30, President Bush signed into law the Sarbanes-Oxley Act addressing corporate accountability. A response to recent financial scandals, the law tightened federal controls over the accounting industry and imposed tough new criminal penalties for fraud. The president proclaimed, "The era of low standards and false profits is over." If only it were that easy. The authors don't think corruption is the main cause of bad audits. Rather, they cl...Desde 8,20 €
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Investigative Negotiation (Spanish version)
Malhotra, Deepak; Bazerman, Max H.Artículo HBS-R0709DDirección estratégicaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Negotiators often fail to achieve results because they channel too much effort into selling their own position and too little into understanding the other party's perspective. To get the best deal--or, sometimes, any deal at all--negotiators need to think like dete...Desde 8,20 €