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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaNota del Instructor DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Desde 0,00 €
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Picante Mexican Grill: A New Delhi Experience
Raz, Gal; Weiss, Elliott N.; Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, GerryCaso DARDEN-OM-1520-EServicios y operacionesModeled loosely after the American restaurant chain Chipotle, Picante Mexican Grill seeks to offer fresh and healthy vegetarian fast-food options. The owners of this start-up chain in Gurgaon, India, struggle to manage their quickly growing operation. As they consider expanding into new locations, diverse issues—including determining store hours, location, managing centralized production, and meeting staffing needs—challenge the entrepreneurial t...Desde 8,20 €
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NASCAR and the Confederate Flag (A) and (B) - Teaching note
Freeman, R. Edward; Mead, JennyNota del Instructor DARDEN-E-0441TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0441 and E-0442Desde 0,00 €
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VinConnect, Inc.: Digital Marketing Strategy
Venkatesan, RajkumarCaso DARDEN-M-0864-EMarketingThis case is used in the course elective "Big Data in Marketing." The VinConnect company helped European wineries sell their products directly by using it to facilitate the direct-to-consumer (DTC) sales model to American consumers via offers delivered in e-mail. Unfortunately, the number of purchases has not been as high as VinConnect's president had projected and the open rate for e-mails was high, so potential customers who received the offers...Desde 8,20 €
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Gwen Berry and the Politics of Protest (A) and (B) - Teaching note
Freeman, R. Edward; Mead, JennyNota del Instructor DARDEN-E-0479TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for products E-0479 and E-0480Desde 0,00 €
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyNota del Instructor DARDEN-E-0351TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0351Desde 0,00 €
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The Black Rhino - Teaching Note
Freeman, R. Edward; Harris, Jared D.; Mead, Jenny; Cook, Sierra; Bailey, TrishaNota del Instructor DARDEN-E-0363TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0363Desde 0,00 €
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A Midshipman’s Dilemma - Teaching Note
Freeman, R. Edward; Mead, JennyNota del Instructor DARDEN-E-0252TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0252Desde 0,00 €
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Facebook (A) and (B) - Teaching Note
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyNota del Instructor DARDEN-E-0318TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0318Desde 0,00 €