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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyNota del Instructor DARDEN-E-0351TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0351Desde 0,00 €
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Media Modeling and Budgeting at DMI - Teaching Note
Farris, Paul W.; Pfeifer, Phillip E.Nota del Instructor DARDEN-M-0791TN-EMarketingTeaching note for product M-0791Desde 0,00 €
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An Introduction to Ethics: Framing and Key Themes in Business Ethics
Wicks, Andrew C.; Parmar, Bidhan L.; Freeman, R. Edward; Harris, Jared D.; Mead, JennyNota técnica DARDEN-E-0340-EÉtica empresarial y Responsabilidad Social CorporativaThis technical note provides an introduction to the some of the key concepts of ethics relevant to business.Desde 8,20 €
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Screening for Chronic Kidney Disease
Pfeifer, Phillip E.; Bang, HeejungCaso DARDEN-QA-0704-EAnálisis de decisionesThe case asks students to develop a method for identifying individuals at risk of having chronic kidney disease. A 6,000-subject training set containing 34 potential predictor variables is provided along with a 2,819 subject validation set the instructor uses to evaluate student predictions. The case is based on an actual study which resulted in a simple nine-question survey that health professionals use to help patients decide whether to be test...Desde 8,20 €
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Media Modeling and Budgeting at DMI
Farris, Paul W.; Pfeifer, Phillip E.Caso DARDEN-M-0791-EMarketingA marketing director applies a scientific/quantitative approach to understanding and optimizing his company's marketing spending decisions. His hypotheses include the concepts of diminishing returns on spending, a results ceiling, carryover, and differential effectiveness. His team develops a mathematical formula that provides parameter estimates resulting from fitting the model to the three years of regional and national data. He must then decid...Desde 8,20 €
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Circadian Advantage in Major League Baseball
Pfeifer, Phillip E.; Winter, W. ChristopherCaso DARDEN-QA-0780-EAnálisis de decisionesSleep researcher Chris Winter, MD, had just finished compiling “jet lag” and game outcome data for 22,855 Major League Baseball games over a nine-year span. His interest was to see whether jet lag affected which team won/lost professional baseball games. Was the win percentage higher for the team that was less jet lagged? And if it was higher, was the difference significant enough to warrant publication? Students are given an Excel spreadsheet wi...Desde 8,20 €
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POSCO and "Thanks Sharing"
Mead, Jenny; Krehmeyer, Dean; Sisodia, Rajendra; Freeman, R. EdwardCaso DARDEN-E-0397-EÉtica empresarial y Responsabilidad Social CorporativaPOSCO was a South Korean company that manufactured and sold products such as hot-rolled and cold-rolled steel, stainless steel plates, wire rods, and silicon steel sheets. POSCO management had worked hard since 2011 to infuse the company with the tenets of conscious capitalism and to make the company a "Firm of Endearment." Consequently, it came as an unhappy surprise when the New Economics Foundation (NEF) ranked South Korea 68th out of 143 coun...Desde 8,20 €
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Norwegian Women's Beach Handball: Bucking the Bikini Bottoms
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Elias, AllisonCaso DARDEN-E-0492-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2021, as they prepared for the European Beach Handball Championship, the Norwegian women's beach handball team rebelled against wearing bikini bottoms as part of their uniforms. The bottoms had been imposed as part of dress code for women by the International Handball Federation (IHF) despite the fact that they were impractical and, members of the team thought, degrading. The players wanted to wear shorts instead, but knew that i...Desde 8,20 €