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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyNota del Instructor DARDEN-E-0351TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0351Desde 0,00 €
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Lululemon Athletica Inc. - Moving Forward With Humility - Teaching Note
Mary Weil; Julia CuttNota del Instructor IVEY-8B14A036-ETeaching note for product 9B14A036.Desde 0,00 €
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An Introduction to Ethics: Framing and Key Themes in Business Ethics
Wicks, Andrew C.; Parmar, Bidhan L.; Freeman, R. Edward; Harris, Jared D.; Mead, JennyNota técnica DARDEN-E-0340-EÉtica empresarial y Responsabilidad Social CorporativaThis technical note provides an introduction to the some of the key concepts of ethics relevant to business.Desde 8,20 €
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Starbucks Corporation: A Bittersweet Reputation Recovery
Mary Weil; Christine YanCaso IVEY-9B20M172-EDirección estratégicaIn April 2018, following an in-store incident in Philadelphia that resulted in the unwarranted arrests of two Black men, Starbucks Corporation (Starbucks) faced a severe public relations crisis. A video of the incident, posted on Twitter, quickly generateDesde 8,20 €
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POSCO and "Thanks Sharing"
Mead, Jenny; Krehmeyer, Dean; Sisodia, Rajendra; Freeman, R. EdwardCaso DARDEN-E-0397-EÉtica empresarial y Responsabilidad Social CorporativaPOSCO was a South Korean company that manufactured and sold products such as hot-rolled and cold-rolled steel, stainless steel plates, wire rods, and silicon steel sheets. POSCO management had worked hard since 2011 to infuse the company with the tenets of conscious capitalism and to make the company a "Firm of Endearment." Consequently, it came as an unhappy surprise when the New Economics Foundation (NEF) ranked South Korea 68th out of 143 coun...Desde 8,20 €
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Norwegian Women's Beach Handball: Bucking the Bikini Bottoms
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Elias, AllisonCaso DARDEN-E-0492-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2021, as they prepared for the European Beach Handball Championship, the Norwegian women's beach handball team rebelled against wearing bikini bottoms as part of their uniforms. The bottoms had been imposed as part of dress code for women by the International Handball Federation (IHF) despite the fact that they were impractical and, members of the team thought, degrading. The players wanted to wear shorts instead, but knew that i...Desde 8,20 €
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An Influencer Strategy for Budweiser in Canada
Mary Weil; Ken MarkCaso IVEY-9B19A014-EMarketingIn January 2018, a senior manager at Labatt Breweries of Canada, headquartered in Toronto, was thinking of how to launch an influencer strategy for the Budweiser brand in Canada. The manager needed a strategy to connect with a group of influential bloggers and other influencers in Canada. These influencers’ opinions affected the way different brands were viewed. Getting the influencers on-side would require finesse as Budweiser was typically seen...Desde 8,20 €
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Geosoft Inc.: Leading Across Cultures
Mary Weil; Darren Meister; Chitra P. ReddinCaso IVEY-9B17M064-EDirección estratégicaOn January 18, 2016, the chief executive officer and chief technology officer of Geosoft Inc. (Geosoft) met in Toronto, Canada, with the company’s executive team and regional directors for a critical three-day strategic planning session. Geosoft was a privately held, employee-owned, mid-sized global company that worked to help earth scientists and explorers make discoveries through innovative data solutions and services. The focus of the meeting—...Desde 8,20 €