Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Rio Tinto and the Resolution Copper Mining Joint Venture (A), (B), and (C) - Teaching Note
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinNota del Instructor DARDEN-E-0373TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0373Desde 0,00 €
-
Rio Tinto and the Resolution Copper Mining Joint Venture (C): Planning in the Global Financial Crisis
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinCaso DARDEN-E-0375-EÉtica empresarial y Responsabilidad Social CorporativaWhen the global recession of 2008–09 hit, Rio Tinto was forced to reexamine its spending priorities. Knowing that the availability of investment capital along with commodity prices would eventually rebound and that project delays could have a negative impact on net present value, David Salisbury and his team were faced with the additional challenge of prioritizing the various aspects of the RCM project. These fell into several categories: (1) rec...Desde 5,74 €
-
Rio Tinto and the Resolution Copper Mining Joint Venture (A): The Land Exchange
Werhane, Patricia H.; Mead, Jenny; Gorman, Michael E.; Starr, JustinCaso DARDEN-E-0373-EÉtica empresarial y Responsabilidad Social CorporativaFrom its inception, the Resolution Copper Mining (RCM) joint venture faced a number of significant technical, political, and environmental challenges as it attempted to develop a strategy for mining a copper ore body located under the Tonto National Forest in Superior, Arizona. As president and CEO of RCM, David Salisbury faced a number of key decisions in 2008–10 to keep the project on track. The success of the mine hinged on a politically compl...Desde 8,20 €
-
Rio Tinto and the Resolution Copper Mining Joint Venture (B): Dewatering the Magma Mine
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinCaso DARDEN-E-0374-EÉtica empresarial y Responsabilidad Social CorporativaTo dewater the former Magma Mine and sink the exploratory shaft, the RCM team was faced with extracting and managing about 2 billion gallons of naturally accumulated water as well as about 300 million gallons per year of new inflow. The team’s goals were to accomplish the dewatering safely, in a quick and economically feasible way, while also protecting the environment and managing the interests of local stakeholders. The team had four options to...Desde 5,74 €
-
Why Satisfaction Surveys Fail
Reichheld, FredCapítulo de Libro HBS-8177BC-EDirección estratégicaThis chapter looks at why you cannot build an effective customer-feedback system based on the shaky foundation of current satisfaction-survey methods and practices. This chapter was originally published as Chapter 5 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
-
Design Winning Customer Strategies
Reichheld, FredCapítulo de Libro HBS-8173BC-EDirección estratégicaMeasuring customers' feelings about your organization alone isn't sufficient. Just as you plan how to raise your profits, you must plan how to increase the number of customers who will act as promoters for your organization rather than detractors. This chapter examines how companies have designed winning customer strategies. This chapter was originally published as Chapter 7 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
-
Bad Profits, Good Profits, and the Ultimate Question
Reichheld, FredCapítulo de Libro HBS-8185BC-EDirección estratégicaBad profits choke off a company's best opportunities for true growth, they endanger its reputation, and alienate customers and demoralize employees. This chapter shows companies how to tell the difference between good and bad profits and asks the ultimate question that will determine the future of your business. This chapter was originally published as Chapter 1 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
-
The Enterprise Story--Measuring What Matters
Reichheld, FredCapítulo de Libro HBS-8179BC-EDirección estratégicaThis chapter looks at the case of Enterprise Rent-A-Car, examining the company's quest to tie measurement into action and to increase the number of customer promoters and reduce the number of detractors to improve the overall business. This chapter was originally published as Chapter 4 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
-
One Goal, One Number: Accountability for Customer Relationships
Reichheld, FredCapítulo de Libro HBS-8167BC-EDirección estratégicaToo many managers have come to believe that increasing shareholder value requires exploiting customer relationships. This chapter discusses why this approach is no longer acceptable and suggests that a trustworthy customer feedback process is necessary to allow free markets to reward organizations that practice Golden Rule behavior and punish those that don't. This chapter was originally published as Chapter 10 of "The Ultimate Question: Driving ...Desde 8,20 €
-
Closing the Customer Feedback Loop
Markey, Rob; Reichheld, Fred; Dullweber, AndreasArtículo HBS-R0912C-EServicios y operacionesRealizing that customer retention is more critical than ever, companies have ramped up their efforts to listen to customers. But many struggle to convert their findings into practical prescriptions for customer-facing employees. Some companies are addressing that challenge, say three Bain & Company consultants, by creating feedback loops that start at the front line. They forgo elaborate, centralized feedback mechanisms in favor of quickly pollin...Desde 8,20 €