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Crisis at Away (B)
Cheng, Yo-Jud; Harris, Jared D.; Surprise, NoelleCaso DARDEN-S-0362-EDirección estratégicaThis case is a follow-up to "Crisis at Away (A)" (UVA-S-0361), which explores the lifestyle-brand start-up Away as it grapples with a public-relations crisis. Its CEO has made serious missteps in a public forum and the board of directors must come to a decision about whether (and how) to implement a CEO transition amid an unexpected crisis. This case presents what the board chose to do next, and provides an opportunity to discuss the longer-term ...Desde 5,74 €
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Introduction to Strategy
Lenox, Michael; Liedtka, Jeanne M.; Snell, Scott A.; Harris, Jared D.Nota técnica DARDEN-S-0183-EDirección estratégicaStrategy is complex, requiring clarity about organizational objectives as well as the variety of external forces-competitive, economic, and technological-that come into play. Ultimately, strategy is an integrative exercise. This technical note provides a concise basis for a comprehensive discussion of strategic concerns.Desde 8,20 €
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Redhook Ale Brewery
Harris, Jared D.; Lenox, Michael; Liedtka, Jeanne M.; Goldberg, RebeccaCaso DARDEN-S-0230-EDirección estratégicaIn 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there already were massive large-batch breweries that were profitable, publicly traded firms, Redhook was different: it embodied the ethos and grassroots beginnings of the microbrew movement. Still, Shipman wondered about the potential of the craft-brewing in...Desde 8,20 €
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Lay's Potato Chips: The Crunch Is On (B)
Harris, Jared D.; Yemen, GerryCaso DARDEN-S-0201-EDirección estratégicaSnack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of potato chips. Al Carey, CEO of Frito-Lay North America, needs to come up with a strategy to connect with the health-minded customer in a shifting market without compromising the products that built the company. In part B, Carey prepares to present his ...Desde 5,74 €
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Apple (Computer) Inc: Whither the Mac?
Lenox, Michael; Harris, Jared D.; Goldberg, RebeccaCaso DARDEN-S-0202-EDirección estratégicaA product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs’s resignation and HP’s announcement that it was exiting the PC industry in favor of enterprise software solutions and consulting. The protagonist thinks through current forces in the PC industry, including market share trends, mobile computing, ultrabooks, and cloud computing services-as well as the position of the Mac ...Desde 8,20 €
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Naval Supply Systems Command: Leading Change (B)
Cross, Tom; Pottinger, Jeff; Harris, Jared D.; McCarthy, J. D.Caso DARDEN-S-0149-EDirección estratégicaThe Commanding Officer, Fleet and Industrial Supply Center Jacksonville (FISC Jax) has returned from a meeting that was the latest step in NAVSUP’s effort to determine how best to meet customers’ needs and align with the NAVSUP Strategic Plan to generate savings for recapitalization. FISC Jax’s mission is to provide Navy, Marine Corps, Joint, and Allied forces with quality supplies and services on a timely basis. He reminds the NAVSUP leadership ...Desde 5,74 €
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Lay's Potato Chips: The Crunch Is On (A)
Harris, Jared D.; Yemen, Gerry; Lozano, AmandaCaso DARDEN-S-0200-EDirección estratégicaSnack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of potato chips. Al Carey, CEO of Frito-Lay North America, needs to come up with a strategy to connect with the health-minded customer in a shifting market without compromising the products that built the company. Part A of this two-part case maps out an ...Desde 8,20 €
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Internationalization Analysis
Harris, Jared D.; Lenox, Michael; Cheng, Yo-JudNota técnica DARDEN-S-0398-EDirección estratégicaHow do firms decide where to compete internationally? What challenges arise when competing across borders? What are different ways to enter a new foreign market? How should the firm compete in that new market? What factors make a foreign market “flat” versus “lumpy”? This technical note follows the format of The Strategist’s Toolkit in laying out a framework for analyzing the “where” and “how” of international strategy. Thinking carefully about b...Desde 8,20 €
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Medfield Pharmaceuticals
Lipson, Marc L.; Mead, Jenny; Harris, Jared D.Caso DARDEN-F-1636-EFinanzasSusan Johnson, founder and CEO of Medfield Pharmaceuticals, is faced with conflicting recommendations for extending the patent life of the company’s flagship product, Fleximat, scheduled to go off patent in two years. With only three other products in Medfield’s lineup of medications, one of which has only just received U.S. Food and Drug Administration approval, strategic management of the company’s product pipeline is of paramount importance. B...Desde 8,20 €
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Naval Supply Systems Command: Leading Change (A)
Cross, Tom; Pottinger, Jeff; Harris, Jared D.; McCarthy, J. D.Caso DARDEN-S-0148-EDirección estratégicaThe effects of a declining resource environment were evident in the challenges facing the Commander of Naval Supply Systems Command in maintaining the readiness of Pacific Fleet forces. His superiors were calling for a significant transformation in the Navy’s business practices to overcome what was then projected as a $10 billion annual shortfall in the amount needed to recapitalize the fleet. But returning readiness levels to acceptable levels, ...Desde 8,20 €