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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCaso DARDEN-E-0344-EÉtica empresarial y Responsabilidad Social CorporativaBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Desde 8,20 €
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Trader Joe's: Navigating the Changing Seas of an Evolving Industry
Harris, Jared D.; Brooks, Carson; Tongate, JuliaCaso DARDEN-S-0412-EDirección estratégicaTrader Joe’s, a specialized grocery retailer, occupies a successful niche market segment of selling highly valued, unique, and often quirky private-label-branded goods. Store locations, size, and in-store atmosphere contribute to a sense of distinctiveness and have created a devoted customer base. Nevertheless, Trader Joe’s faced increased competitive pressures from other competing retailers who have increasingly pushed into its competitive set. ...Desde 8,20 €
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Trader Joe's: Navigating the Changing Seas of an Evolving Industry
Harris, Jared D.; Brooks, Carson; Tongate, JuliaCaso DARDEN-S-0412Dirección estratégicaTrader Joe’s, a specialized grocery retailer, occupies a successful niche market segment of selling highly valued, unique, and often quirky private-label-branded goods. Store locations, size, and in-store atmosphere contribute to a sense of distinctiveness and have created a devoted customer base. Nevertheless, Trader Joe’s faced increased competitive pressures from other competing retailers who have increasingly pushed into its competitive set. ...Desde 8,20 €
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The Black Rhino
Freeman, R. Edward; Harris, Jared D.; Mead, Jenny; Cook, Sierra; Bailey, TrishaCaso DARDEN-E-0363-EÉtica empresarial y Responsabilidad Social CorporativaJohn Hume, a veteran game farmer and founder of the Mauricedale Game Ranch in South Africa, was deeply troubled by the record upsurge in black rhino poaching incidents and black-market horn thefts in 2010 and 2011. While the endangered black rhino represented only one segment of Mauricedale’s hunting and farming businesses in 2011, the animal’s survival was an important component of the ranch’s and industry’s growth potential in the future. As bo...Desde 8,20 €
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Crisis at Away (A)
Cheng, Yo-Jud; Harris, Jared D.; Surprise, NoelleCaso DARDEN-S-0361-EDirección estratégicaWhen should a board of directors push for a CEO change? This case explores the experiences of the board of directors of a popular and successful lifestyle-brand start-up as it grapples with a public-relations crisis after a young female CEO makes serious missteps in a public forum. This case allows for a discussion of the role and responsibilities of a board of a start-up backed by venture capital (VC), when and how to remove a CEO, and the evolu...Desde 8,20 €
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BP: Beyond Petroleum
Yemen, Gerry; Lenox, Michael; Harris, Jared D.Caso DARDEN-S-0182-EDirección estratégicaSuitable for MBA, EMBA, and executive education programs, this case uses the complexities of the oil industry to set the stage to unfold a stakeholder analysis on BP’s growth and opportunity in the renewable energy sector. This public sourced case offers a discussion about the firm’s overall strategy, post Gulf Oil spill, moving forward. The case describes how within a single decade, BP had emerged as one of the largest energy companies in the wo...Desde 8,20 €